Online Nomenclature - What is sharevertising?

Posted by Anders Björklund

2014-07-22

To eductae, enlighten and guide you in the world of marketing and commununication we provide Zooma's online nomenclature, our own interpretations of words commonly used...

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Topics: online nomenclature

When will we be amazed by a device again?

Posted by Anders Björklund

2014-07-21

I know that I was one of the first individuals in Sweden that had an iPhone. The first day owning the iPhone I waited for a friend outside a store. I picked up my iPhone and after a minute about twenty people had gathered around me. None of them had ever seen an iPhone before. People were amazed.

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Topics: online trends

Online Nomenclature - What is an interaction?

Posted by Anders Björklund

2014-07-16

To eductate, enlighten and guide you in the world of marketing and commununication Zooma provides  online nomenclature, our own interpretations of words commonly used... what-is-an-interaction-zooma

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Topics: online nomenclature

Online Nomenclature - What is KBI's?

Posted by Anders Björklund

2014-07-14

To eductate, enlighten and guide you in the world of marketing and commununication Zooma provides  online nomenclature, our own interpretations of words commonly used...

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Topics: conversion, online nomenclature

A quote by Dharmesh Shah

Posted by Anders Björklund

2014-07-08

"Success is making those who believed in you look brilliant."

Quote by Dharmesh Shah, CTO & Co-founder, HubSpot
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Topics: Quote

How one brand is reinventing the ecommerce return experience

Posted by Stellan Björnesjö

2014-07-08

green-chair-zoomaDid you ever stop from buying something online because it was too difficult to return the item? I have for sure. Well, thankfully a solution might be forthcoming at last. A Dutch denim brand is leading the way and reinventing the ecommerce return experience.

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Topics: ecommerce

A quote by Brian Solis

Posted by Anders Björklund

2014-07-01

changes_sign_zoomaDo you know Brian Solis? We're a fan and this quote gives food for thought:

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Topics: online

Setting a strategy that generates great results

Posted by Louise Waern

2014-06-26

target_groupSome of the secrets behind a successful strategy are revealed in the book “Good Strategy Bad Strategy” by Richard Rumelt.

Gain insight in what made Walmart win the retail contest against Kmart. Find out why no other furniture company has managed to copy the success of IKEA, get the story on how Apple avoided bankruptcy in 1997.

Rumelt gives entertaining examples not only from well known companies, but also the global political arena. 

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Topics: strategy

Brian Halligan & Dharmesh Shah - the Inbound Marketing Experience

Posted by Anders Björklund

2014-06-24

binoculars_zoomaWe often get questions about what videos are worth watching to understand Inbound Marketing. This one is a good start!

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Topics: inbound marketing

The growing importance of a mobile onsite presence

Posted by Martin Olausson

2014-06-19

Zooma_Blog_post_Illustration_game_gamification-resized-600Many of us have embraced mobile devices as the primary way to go online in recent years. The trend towards mobile online access is universal and with it the necessity for companies to have a functional user friendly mobile onsite presence has grown in importance. In some countries we are now approaching a paradigm shift where more than 50% of online traffic soon will come from mobile devices. In other countries this shift has already occurred.

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Topics: online trends

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