A good read to improve online measurability

"Think with Google" is a good read and worth the subscription. In the "Quarterly Top Picks Edition" where you can check out the 10 most popular pieces, we found an interesting one about online measurability.

 

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Do Swedes have more time off than others?

Everyone loves a holiday and some people are entitled to more holidays than others. And Swedes are more privileged than most. Or?

Only looking at paid holidays and parental leave, Swedes are definitely fortunate. But if you dig into the hours actually worked per worker, the opposite turns out to be true.

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10 reasons to get started with inbound marketing

Have you put an inbound marketing plan together? If not, here are ten reasons for you to get started.

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Trends impacting the customer experience

There's a new release of the Ericsson Mobility Report. For those of you who yet haven’t discovered this publication, it is a indicative publication that can be used as a source of information on important trends and as a basis for future decisions on how to change and adapt to ongoing developments.

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Making B2B Buying Personal

The labels "B2B" and "B2C" are becoming increasingly obsolete, and are replaced with "B2A". Many B2B organisations have historically built their marketing
communications around rational arguments, caring less for how decision making actually takes place on the customer side. Recent and valuable research show that personal and emotional value outnumbers business value in order to create an opinion and consider a supplier's brand.


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