5 steps when guiding an enthusiastic colleague

Posted by Anders Björklund

2014-10-16

zooma-application.pngFrom time to time people tell me that a colleague has shown enthusiasm or told them about an idea in an enthusiastic way... Very often the idea is based on the fact that one of their competitors have launched something like an app, tool or something similar. They are excited and want to have one for their own company as soon as possible.

Do you recognise the scenario?

How do you handle your colleague's enthusiasm? 

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Topics: Strategic thinking

What is a "use case based efficiency maker"?

Posted by Anders Björklund

2014-10-05

target_groupZooma claims that the only things that get a frequent use with high satisfaction online are "use case based efficiency makers". They are "the thing" – for now and forever.

At present, many of the "use case based efficiency makers" are apps. And they will most certainly be referred to as something else in the future. 

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Topics: online nomenclature, Strategic thinking

How to Build an Inbound Marketing Team

Posted by Martin Olausson

2014-10-03

organisation-chart-zoomaA few weeks back we had the opportunity to sit down and listen to Mike Volpe, CMO at HubSpot, and hear his thoughts on how to build an inbound marketing team. This is a summary of the presentation he gave at the time.

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Topics: inbound marketing, marketing organisation, Strategic thinking

Zooma Presents Inbound Marketing Day

Posted by Martin Olausson

2014-09-28

IMD-ImageZooma will host the first annual Inbound Marketing Day in Gothenburg on November 13th. It is an event for sales, marketing and communications professionals and will focus on sharing insights into effective marketing that deliver real results and generates a steady stream of leads for businesses.

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Topics: inbound marketing

What do you want me to do?

Posted by Anders Björklund

2014-09-25

surprised-zoomaImagine that you enter the start page on a .com or .xx. How often is it obvious what they want you to do? We say that most people spend only four seconds before taking action, so we think that it’s a good way to think about online behaviour. Use these simple tasks to get you started.

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Topics: conversion

Faster decisions based on Big Data

Posted by Ingrid Wallgren

2014-09-25

A new interesting paper "The game has changed" from our friend Geoff Hollingworth at Ericsson, Head of Product Marketing Cloud. 

looking-glass

In the paper Geoff describes how devices are being connected for the information they know, the change they can effect, and the experiences that can be provided from both. Telecommunications remove time delays and speed up decision making.

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Topics: Strategic thinking, News & trends

Brian Halligan & Dharmesh Shah at Inbound 2014

Posted by Stellan Björnesjö

2014-09-23

changes_sign_zoomaWe sometimes get questions about the history of HubSpot and where it is headed. This year in their keynote presentation at the Inbound conference, HubSpot co-founders Brian Halligan and Dharmesh Shah shared their vision for inbound marketing and sales by revisiting their story and how the concept of inbound came to be. 

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Topics: inbound marketing

Say hello to HubSpot CRM

Posted by Stellan Björnesjö

2014-09-16

target_groupAs you may know from following this blog or any of Zooma's offsite presence, this year we are attending HubSpot's annual INBOUND conference in Boston. Each year there are major product announcements and this year is no different. On stage this evening HubSpot's co-founders Brian Halligan and Dharmesh Shah announced two new important product updates for 2015; an integrated CRM system and the redesign of Signals into a new product called Sidekick. Here is what Brian and Dharmesh had to say as well as a brief overview in anticipation of a more detailed update to follow.

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Topics: tools, crm

Thank You for the Inbound Marketing Award!

Posted by Anders Björklund

2014-09-16

Zooma-HubSpot-Award-2014We really enjoy talking about you – our customers! We believe that great marketing success stories of our customers speak for themselves and when we help you shine it reflect well on us.

With that in mind, we are extremely proud to have won HubSpot’s award for Strongest New Business Pipeline (International) 2014. Because it’s you – our customers – that have believed, embraced and successfully implemented Inbound Marketing that made it possible.

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Topics: inbound marketing

The Distinguished Gentleman’s Ride - online fundraising meets offline fun

Posted by Niklas Borg

2014-09-15

Think motorcycles. Think bikers.

Do you get positive thoughts, or do images of thugs in leather vests like in the TV series Sons of Anarchy come to mind?

Most likely the latter, but think again: this is the story of how a very simple idea from a remote motorcycle club becomes a worldwide online phenomenon, creating awareness about and raising funds for prostate cancer research.

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Topics: online, creativity, tools, marketing

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