Making B2B Buying Personal

target_groupThe labels "B2B" and "B2C" are becoming increasingly obsolete, and are replaced with "B2A". Many B2B organisations have historically built their marketing
communications around rational arguments, caring less for how decision making actually takes place on the customer side. Recent and valuable research show that personal and emotional value outnumbers business value in order to create an opinion and consider a supplier's brand.

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Book tips: "Start with why" by Simon Sinek

Why are some individuals, companies and organisations more innovative and influential than others? Why do they gain more trust and impact?

In his book "Start with why" Simon Sinek claims that they all think, act, and communicate diametrically different than everyone else. The thesis is that individuals like Martin Luther King Jr. and Steve Jobs all started with why.


Photo: From presskit at Start with why

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How Collaboration is Defining the Future of the Connected Car

5The growing importance of the connected car has prompted a rethinking of how suppliers can not only work together but also with car makers to create a solution that embraces their individual core competencies to deliver a superior solution. Through seamless collaboration Ericsson, AT&T, and Volvo Cars are making the next generation connected car a reality. 

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The brain processes visual data 60,000 times faster...

It’s time for companies and organisations to start understanding how and how fast we make decisions. As human beings we are visually oriented by nature.

We google 4 million search queries every minute and 90 percent of all data has been created in the last two years. And the increase of visual data is exploding.zooma-application

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How do you display your online results internally?

If you want to monitor your brands online presence, and see how you are progressing, there are tools that can make a real difference, help decision making and start new conversations among internal teams.

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