Are you ready for Google's mobile-friendliness as a ranking signal?

google-logoIn February Google announced they will be expanding the use of mobile-friendliness as a ranking signal, starting April 21st. 

Here are some reflections from Zooma on what you need to consider, and how you can move ahead:

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Final days at the Mobile World Congress

The question asked in the previous blogpost was which are the apps that will make a difference on people’s lives on a day to day basis? Below you can see some suggestions from Ericsson Consumer Lab. In the Ericsson hall people could vote by putting a Ping-Pong ball in a container and you can see the result further down.

What would you like to see in 2015
 (click to see full infographic). 

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High-lights day two at the Mobile World Congress

Mobile_World_Congress_2015Day two was yet another interesting day here at the Mobile World Congress in Barcelona. Here are some high-lights from the Ericsson customer keynote.

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First day at Mobile World Congress

Zooma always attends the Mobile World Congress in Barcelona. Here are some reflections from the first day. The mobile data growth is fast. Data on smartphones passing through the mobile networks are growing eight times up until 2020. At the same time the telecom business is not predicted to grow that fast due to price pressure from new players and end-users unwillingness to pay more despite growing appetite.

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Inbound marketing + ecommerce = true

target_groupA few years ago few had heard of (nor understood) the principles behind Inbound Marketing and how it reflects the changes in human consumtion of information that have happened over the course of the last 10 years. Hence, back then we decided among other things to write a blog piece about it, explaining inbound marketing in short. Now it's time again, but this time it's to explain how inbound marketing enhances ecommerce, and why it's relevant throughout the full customer lifecycle.

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