10 reasons to get started with inbound marketing

Have you put an inbound marketing plan together? If not, here are ten reasons for you to get started.

Read more

Trends impacting the customer experience

There's a new release of the Ericsson Mobility Report. For those of you who yet haven’t discovered this publication, it is a indicative publication that can be used as a source of information on important trends and as a basis for future decisions on how to change and adapt to ongoing developments.

Read more

Making B2B Buying Personal

The labels "B2B" and "B2C" are becoming increasingly obsolete, and are replaced with "B2A". Many B2B organisations have historically built their marketing
communications around rational arguments, caring less for how decision making actually takes place on the customer side. Recent and valuable research show that personal and emotional value outnumbers business value in order to create an opinion and consider a supplier's brand.

Read more

Book tips: "Start with why" by Simon Sinek

Why are some individuals, companies and organisations more innovative and influential than others? Why do they gain more trust and impact?

In his book "Start with why" Simon Sinek claims that they all think, act, and communicate diametrically different than everyone else. The thesis is that individuals like Martin Luther King Jr. and Steve Jobs all started with why.

Photo: From presskit at Start with why

Read more

How Collaboration is Defining the Future of the Connected Car

The growing importance of the connected car has prompted a rethinking of how suppliers can not only work together but also with car makers to create a solution that embraces their individual core competencies to deliver a superior solution. Through seamless collaboration Ericsson, AT&T, and Volvo Cars are making the next generation connected car a reality.

Read more