Inbound marketing + ecommerce = true

target_groupA few years ago few had heard of (nor understood) the principles behind Inbound Marketing and how it reflects the changes in human consumtion of information that have happened over the course of the last 10 years. Hence, back then we decided among other things to write a blog piece about it, explaining inbound marketing in short. Now it's time again, but this time it's to explain how inbound marketing enhances ecommerce, and why it's relevant throughout the full customer lifecycle.

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Where's Google going next?

google-logoLot´s of people are speculating in where Google is going next. So far Google have been easy to understand, they have been driven by the maximisation of their search advertisement business which have lead them to reinvent for example email, and for those who don't mind about the privacy concerns it's been mostly great! So what now?

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Cookie consent: How far do you need to go?

laptop-zoomaA question on the radar for many companies in the past year has been how to get user consent for using cookies on their respective .com/.xx's? Because a lot has been said and because we've received this question fairly often it is time to share our view on the subject. 

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Amazon Dash: An attempt at reinventing grocery shopping

amazon-dash-logo-greenWhile online shopping in general has gone mainstream, grocery shopping has still some way to go before we can consider it a part of daily life for the masses. In April 2014 Amazon launched Amazon Dash, an ambitious attempt at reinventing how we buy our daily products by combining hardware, software and mobile.

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What is an online lurker?

praying-man-zooma-seYou might have heard of the term "lurker" before, but are not sure what it means. Read on to find out and determine if you are one!

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