Say hello to HubSpot CRM

Posted by Stellan Björnesjö

2014-09-16

target_groupAs you may know from following this blog or any of Zoomas offsite presence, this year we are attending HubSpot's annual INBOUND conference in Boston. Each year there are major product announcements and and this year is no different. On stage this evening HubSpot's co-founders Brian Halligan and Dharmesh Shah announced two new important product updates for 2015; an integrated CRM system and the redesign of Signals into a new product called Sidekick. Here is what Brian and Dharmesh had to say as well as a brief overview in anticipation of a more detailed update to follow.

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Topics: tools, crm

Thank You for the Inbound Marketing Award!

Posted by Anders Björklund

2014-09-16

Zooma-HubSpot-Award-2014We really enjoy talking about you – our customers! We believe that great marketing success stories of our customers speak for themselves and when we help you shine it reflect well on us.

With that in mind, we are extremely proud to have won HubSpot’s award for Strongest New Business Pipeline (International) 2014. Because it’s you – our customers – that have believed, embraced and successfully implemented Inbound Marketing that made it possible.

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Topics: inbound marketing

The Distinguished Gentleman’s Ride - online fundraising meets offline fun

Posted by Niklas Borg

2014-09-15

Think motorcycles. Think bikers.

Do you get positive thoughts, or do images of thugs in leather vests like in the TV series Sons of Anarchy come to mind?

Most likely the latter, but think again: this is the story of how a very simple idea from a remote motorcycle club becomes a worldwide online phenomenon, creating awareness about and raising funds for prostate cancer research.

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Topics: online, creativity, tools, marketing

A quote by Larry Page

Posted by Anders Björklund

2014-09-12

Larry PageGoogle CEO

“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.”

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The case for...read more in blogs

Posted by Stellan Björnesjö

2014-09-09

pink-pen-zoomaDuring the last few months I have come across a discussion about the necessity of the "read more" button on blogs. The what? Yes, the "read more" button might not be self-explanatory so let me shortly explain to you what it is and why I think blogs should have them from a business perspective.

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Topics: SEO

12 Ways to Get More Blog Subscribers [Infographic]

Posted by Anders Björklund

2014-09-08

Found this Infographic through Hubspot's blog. It's basic, it's built on common sense and simply a good reminder.

The Infographic is created by Backlinko and gives you guidance on how you actually get people to give over their information to receive your blog posts. It covers a few things you can try with your audience, and hopefully some of them will stick. Enjoy the Infographic "12 ways to get more blog subcribers"! 

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Topics: inbound marketing

A quote by Brian Halligan

Posted by Anders Björklund

2014-09-05

Quote by Brian Halligan, HubSpot CEO

Brian-Halligan

“The way I think about culture is that modern humans have radically changed the way that they work and the way that they live. Companies need to change the way they manage and lead to match the way that modern humans actually work and live. We’re trying to re-craft culture in a way that really matches that. I think that 99% of companies are kind of stuck in the ‘90s when it comes to their culture.”

 

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Topics: change management, marketing organisation

Coin - A use case based efficiency maker

Posted by Anders Björklund

2014-09-04

coin-all-your-cards-one-coin

From time to time you hear or see us talking about "use case based efficiency makers". Here is an example of just that, enjoy the video! 

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Topics: online trends

Online Trends: Mobile online traffic surpass desktop in Sweden

Posted by Martin Olausson

2014-09-02

statistics-graph-zooma
You may not have noticed but according to StatCounter a milestone was passed in Sweden this summer when it comes to online trends. July 2014 was the first time mobile online traffic to Swedish websites surpassed that of desktop traffic. I.e. more people were accessing websites with mobile devices such as phones and tablets than with computers.

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Topics: online trends

Online Trends - The world is connecting!

Posted by Martin Olausson

2014-08-15

statistics-graph-zoomaToday Internet World Stats release its latest numbers for global internet users (at the end of 2013). According to the numbers, 39% of the world’s population was online at the end of last year.

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Topics: online trends

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