10 things people hate about your website

People are used to quality and efficiency online, and if your site doesn’t hold up to those standards chances are that your visitor will leave and choose a competitor instead. Here are a few things to avoid if you don’t want to annoy your online visitor.

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Stat of the week – most preferred choice of communication

Weekly Zooma publishes ‘stat of the week’, which we believe can be useful to you. This time it’s a stat about the most preferred choice of communication for people born after 1981.

Phone is only the 5th most preferred way for this target group to communicate. The preferred choice for them is: Chat (24%) and social media (24%). Email (21%) and apps (19%) all come way before phone (12% vs. 64% for people born 1945 to 1960). Are you prepared?

 

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How a project brief lays the foundation for a successful project

When a project starts there is often a requirement and wish for final delivery or launch as soon as possible. It can therefore seem like an advantage timewise to skip or just do a ‘quick and dirty’ project brief without using a proper brief template. However, that is usually an illusion that ends up costing you more time in the long term. In this post I lay out the rationale for using a proper project brief and how to use it.

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A consistent nomenclature for HubSpot – 5 steps to the perfect internal naming convention

A prerequisite for being able to perform fast and accurate analytics in HubSpot (or any other tool for that matter) is to use coherent naming for activities. To come up with a suitable naming convention isn’t always easy and often takes more than a few iterations to get right, but it’s definitely worth the effort. In this blog post I’ll cover 5 steps to building an internal naming nomenclature, give examples and provide a template to help you in the right direction.

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Stat of the week – Internet users in China

Weekly Zooma publishes ‘stat of the week’, which we believe can be useful to you. This time it’s a stat about internet users in China. Enjoy!

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