Is it disruptive to have satisfied customers?

In 1995, the Harvard Business Professor Clayton Christensen introduced the theory of disruptive innovation. Ever since then the term has gained popularity, and today the expression has turned into a wide term for describing innovative companies. The desire to disrupt is strong among entrepreneurs who constantly launch "the new Uber for an industry", but only a handful understand the true meaning of the concept.

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Do you understand why you should only look from the outside?

For the last couple of years, it has become common to use the expressions "outside-in" vs "inside-out" perspective. I believe it is much easier only to think outside. That way you will get the full view first, and then you can apply the implications of the outside perspective to the inside. 

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Do you want to improve your online and digital skills?

Generally, people are acutely aware of their need to improve and evolve their online and digital capacity. I claim that you tend to be shaped by the people you spend the most time with. So I am curious, who have you chosen as your top influencers in how to behave online and digitally?

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How are you doing online? 

Today, online marketing and communication is about more than your .com, a few login protected areas, and being present on social media. Many decision-makers are frustrated by how they should manage, prioritise, and align everything they do online. In response to this Zooma has created the Zooma Online Grader.

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To be fast or in a hurry

With today's breakneck pace of digital evolution, customer expectations are rising continuously. While others talk about the importance of exceeding customer expectations, I claim that few companies even meet the most basic expectations of their customers. 

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