A brief history of Search Engine Optimization (SEO)

A lot can be said (and has been said!) about Search Engine Optimization, so instead of offering yet another analysis of recent data, this time we take a look at the past to see what there is to learn for the future.

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How to maximise traffic & conversion rate on published blog posts

Once you have been publishing blog posts for a while, it’s time to review the result! If you’re like most hard-working marketers, you don’t have a whole bunch of time for researching best practices, analyse your data and decide the best actions. Luckily for you, I have put together an easy-to-use quick-guide which will save you time and help you get going.

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Time to close marketing, sales and aftersales?

When we started working according to the inbound methodology many years ago, we thought that it was something that could evolve our customer’s way of working with marketing and sales. Soon, however, we came to the understanding that it has very little to do with sales or marketing per se. It’s about knowing ‘how it is to be them’ and to stay relevant to them—your prospects and customers!

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What mobile apps do 18–34 year olds’ use the most?

If you’re guessing Snapchat, Facebook or Instagram, you’re not the only one. However, according to a recent survey by comScore, none of these is among the top two, and one of them isn’t even in the top ten. Want to know what apps made the list and which is on top? Then let’s get to it!

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Is your company customer-centric?

What is your company’s primary focus? What is your honest reply? Many sincerely believe that they are customer-centric or focused on the customers they serve—when, in fact, they aren’t at all.

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Three most popular posts