The failure button

It goes without saying that a great user experience in the interaction with a product is crucial for achieving customer satisfaction. My colleague Stellan wrote about this just recently, and there are already many articles covering the topic of UX design, so in this post I’m going to talk about what I personally believe are the two most important components of any kind of user interaction.

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Stat of the week – Amazon

This ‘stat of the week’ is about Amazon. According to SimilarWeb, there were over 2.3 billion visits to the amazon.com domain in September 2016. In the first half of 2016, it was the number one shopping site in 59 countries.

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Kotler says innovation is the future!

On November 21, Professor Philip Kotler and Christian von Koenigsegg visited Stockholm to give a symposium on the topic ‘Welcome to the future’. Coming from completely different backgrounds, the two gentlemen still ended up in the same conclusion. Innovation is the future. But how does this impact marketing and relate to buzzwords like digital transformation and Industry 4.0?

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What is the concept of user memory and how could you apply it for customer satisfaction?

A while ago I read an interesting article in Smashing Magazine on the concept of user memory design’ and how that applies to almost any online or offline experience with a brand. In this short post, I will condense what I learned into a quickly digestible summary.

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Stat of the week – Artificial Intelligence

This ‘stat of the week’ is about Artificial Intelligence. According to Forrester, intelligent agents and related robots will have eliminated a net 6% of jobs by 2021. 

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