How to guide your online visitor using visual hierarchy

Have you ever considered why some websites feel more comfortable and easy to browse than others? In this post, you’ll get a brief overview of how the visual hierarchy affects the user experience, and how you can use it to guide your visitor step by step through your site.

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What and how to research before meetings!

I still get amazed when people turn up to meetings without having done the most basic research before the meeting. I have created some basic reminders that might be helpful for you and your colleagues.

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Stat of the week – Smartphones and in-store purchasing

This ‘stat of the week’ is about smartphones and purchasing. According to Google, 82% of smartphone users say they consult their phones on purchases they are about to make in a store.

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Augmented Reality is already changing the workplace

Augmented Reality might seem like something that is only suitable to create more immersive games. But the truth is that AR (Augmented Reality) can help companies provide better working environments and improved experiences for their customers. This trend is not confined to one particular industry sector but is an ongoing movement that will continue to grow.

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Will kids born today have driving licenses?

A few weeks ago I had dinner with friends and colleagues in Barcelona. My colleague Ingrid asked me if I believed that my son would have a driving license later on in life. I promptly answered no, there will be no need for a driving license as we define it today by the time my son is allowed to drive.

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