Tips for creating buyer personas

The importance of the buyer persona is evident but where do you start with building one?

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Why is business blogging so crucial?

Business blogging is crucial to be able to attract the interested, and furthermore, it is a powerful way to convert prospects into qualified leads. It should be an essential part of your communication and your commercial strategy. Are you still not convinced? Then read more below.

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What does Amazon know?

No brand or company knows me better than Amazon does. From all the brands and companies that I have ever been a customer of, no one else is even close to knowing me as Amazon knows me. So what is it that they know?

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Are you just present or are you active on LinkedIn?

Lots of people still believe that LinkedIn is just a CV database and, as a result, some companies have even handed over the company page to be run by the HR department. That's a mistake. In my opinion, there are some primary business reasons for using LinkedIn, and they both have very little to do with HR. 

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Why are we not top 3 on Google?

I am amazed by how many people still ask this question. Moreover, I am astonished by how people still get surprised when they learn that Google personalises their search results even when they are logged out or in private browsing mode.

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Is data generated through online a C-level concern?

Very few would argue if I claim that decision-making shall always be relying on facts, information, knowledge and structured data. At the same time, to make decisions based on other than financial data is very uncommon at C-level. I believe that moving forward, your company's executive team needs to start prioritising using data when making decisions.

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What is NPS and how to use it?

NPS is the abbreviation of Net Promoter Score. A metric for assessing loyalty for a company, the brand, products or services. NPS is used as apart of relationship management and the metric is easy to calculate. In this article, I give you a quick glance at how it works. 

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A brief digital outlook 2019

This article contains a brief look at the current state of digital and online growth, platform wars, SEO & SEM, the continued rise of video content and other trends and statistics that we think are important going into 2019 and beyond.

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What are the three most common questions from your customers?

My colleague asked me the other day "What are the three most common questions from your customers right now?" I believe his main reason for asking that was to get input to new content offers and articles. I decided to create a vlog with my answers.

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Is the inbound methodology the modern marketer’s trump card?

Most likely the answer is yes, since this is the most rational no-nonsense way of providing and communicating your knowledge and skills as a trustworthy basis for gaining trust. And do you know that this philosophy was successfully used already in the 60’s – by Nike!

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How Augmented Reality can improve B2B sales

B2B is ready for AR innovation! A recent study shows that the key recipe for successful sales organisations is to materially simplify the purchasing experience. Successful B2B businesses should be seeking out digital tools that can simplify the process even further.

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Impressions from MWC19 - 5G is on our doorstep

On our visit to Barcelona Mobile World Congress 2019, we spent time in the hall of our friends at Ericsson. It was clear that 5G will be rolled out starting now and of course, this was also the main theme for the show. 

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Podcast with HubSpot: Thoughts about the future of online and digital

At the end of last year, on November 22-23, the HubSpot team in Dublin visited us at Zooma, to share their latest news and insights with regards to the future of online and digital.

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What is the difference between VR, AR, MR and XR?

Technology has always had an attachment to acronyms. Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Extended Reality (XR) are no exceptions. The purpose of this post is to explain the differences between the technologies and how they can be used in business.

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What is the difference between a blog, vlog and slog?

Blog, vlog, slog–What do all these terms and abbreviations actually mean? Just last week I heard the term “slog” for the first time when a colleague came up with the idea to record an audio version of a blog post and publish it on our blog–he decided to call it a slog. Marketers are quickly confronted with confusing abbreviations, acronyms and jargon whose meaning isn’t always immediately obvious. So, I decided to explain these three abbreviations briefly.

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