Stat of the week – Marketing Budgets

This ‘stat of the week’ is about marketing budgets. According to Salesforce Research, global marketing leaders spent 70% of their total budget on digital marketing, and 30% on traditional marketing, in 2016. How are you spending your budget?

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How to track Facebook and Instagram ads in HubSpot

If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).

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Top 10 tips for creating engaging video content online

If you can only add one more thing to your inbound content mix, you should focus on video. According to Cisco, video will represent 79% of all Internet traffic by 2020 and it is already the fastest growing content format online by far. YouTube is increasingly used as a search engine, and as such has become the second largest search engine after Google.

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Stat of the week – Messaging Apps

This ‘stat of the week’ is about Messaging Apps. According to Statista, there were over 1 billion monthly active users of WhatsApp (owned by Facebook) and 1 billion users of Facebook Messenger in January 2017. If we exclude China (where QQ Mobile and WeChat are primarily used), Facebook is completely dominating the global Messaging Apps market.  

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7 tips for proofreading blog posts

I’m sure you have experienced the happy feeling of relief when having finished writing a blog post? All the time spent on research, formulating every sentence, and choosing the right images for the post is behind you and finally, you are done! But wait—a very important step remains before you can publish the post; proofreading! 

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