How Augmented Reality can increase your customer loyalty

It is quite common that children will ask adults: ‘Why do we always buy that product when there are others that are cheaper?’ The answer from the adult will most likely be: Because we have always bought brand x or product y.’ Buying products on historical merits is a behaviour that is disappearing and something that will be considered quaint in a matter of years.

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‘Just go home and sleep!’ – or how to break a creative block

You know the feeling. The deadline is approaching extremely fast. You can’t even relax for a second to get into a state of creative Zen. When you are under time pressure, to come up with even a half decent idea often feels like being stuck between a rock and a hard place.

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Stat of the week – WiFi in-car

This ‘stat of the week’ is about WiFi. According to the latest Ericsson Mobility Report62% of Swedish car owners want in-car WiFi. Is 62% high or low?

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What is Industry 4.0 and why is it important?

The online world is filled with buzzwords and we all get bombarded with the latest and greatest new big thing or thought. It can be quite difficult to figure out which new jargons to pay attention to and which to ignore. In the last few years terms such as ‘Industry 4.0’ and ‘Second Machine Age’ have gained considerable momentum, and these are clearly worth paying attention to.

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Build a strong brand through simplicity

It is a challenge for many companies to simplify and make it easy for the customers to understand their offering. Hand on heart—who wants to say that your products or offering is simple? And yet that is of crucial importance to succeed. Why is that?

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