How well do you know LinkedIn?

A modern sales and marketing person should know LinkedIn inside out. So, I've put together a quiz asking about LinkedIn statistics and facts. Take the quiz and find out how well you know LinkedIn.

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Why charities need to increase conversion, part 1

This article is the first of two on the topic ‘Why charities need to increase conversion’. The posts will guide you on why charities need to increase digital conversions, problems encountered by charities with conversion and the benefits of increasing conversion. 

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Have you paid attention to the white space when going cross-cultural?

It is so easy to forget that perception is in the eye of the beholder. That is something I kept coming back to when living in China for almost three years and creating layouts and presentations for a mixed Eastern-Western audience at a global merchandise company. Here are some insights I would like to share about what you should keep in mind when creating visual content in China.

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How to succeed online? Be a butcher!

It's Friday afternoon, and I stand in the queue to my local butcher. As I approach the counter, I notice that the customer in front of me is greeted with a polite smile and the question "Should it be the usual?". "Yes please, and also some cold cuts since I have friends visiting this weekend". When it is my turn, I am greeted with a happy "Hi Anders!",  followed by a chat about my favourite football team.

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Online presence and lead generation

In a world where everyone says that they want to generate sales leads through online, what do you need to prioritise?

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B2B sales challenges tend to endure, part 2

Why is B2B-sales still challenged by the same things as twenty years ago? I see the same main challenges and obstacles in 2019 as 1999.

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B2B sales challenges tend to endure, part 1

What is the proper first step for B2B-companies sales teams to be a bit more relevant online? The key to online relations is to be relevant to the people that you want to provide answers and guidance for.

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How to plan your Social Media content

I believe that you shall plan, coordinate, and schedule all your social content in advance with a Social Media Content Calendar. Feel free to download our free template to organise your Social Media posting.

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How to drive traffic from Instagram

Millions of people use Instagram every day – from users to influencers and companies. Our Instagram account "zooma_and_friends" is one of the 25 million business accounts on Instagram. Today, we want to share our experience about how you can drive Instagram traffic to your website, blog, or any other page.

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Amazon vs Alibaba

Lots of B2B companies have the ambition to provide ecom for their customers. And I usually advise them to start by looking at what others do. When looking at the giants for inspiration or ideas, one should be aware of the fundamental differences in their strategies and business models respectively. Also, it's important to make the relevant comparisons to your own business situation.    

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Change is slow–very slow

I keep hearing lots of people claiming that everything changes so fast–I argue that this is b-s! I understand where it comes from, but see very little proof of it.

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Online nomenclature - What is what?

The advantage of being experienced in online and digital initiatives is that you find some key success factors that make a huge difference when implementing them early on. One of these is definitely to have a common understanding of what is what when it comes to the nomenclature used internally.

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Big data! Do you have your small data in place?

I am so tired of the buzz around big data. And I do not understand why B2B companies and their decision makers are so stressed and talk so much about big data when they do not even have their small data in place. 

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Podcast with Biolin Scientific: Product Marketing then and now

The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.

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Reasons to get started with inbound

We've communicated a lot about inbound through the years. Hopefully, like many others, you're convinced of inbound by now. But maybe you need arguments to persuade your company's decision makers of why you should prioritise inbound? I, therefore, have summarised in alphabetic order some of the main reasons to get started. Enjoy!

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