Lots of B2B companies have the ambition to provide ecom for their customers. And I usually advise them to start by looking at what others do. When looking at the giants for inspiration or ideas, one should be aware of the fundamental differences in their strategies and business models respectively. Also, it's important to make the relevant comparisons to your own business situation.    

In this presentation I try to cover the key differences between Amazon and Alibaba—enjoy your download!

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