It's always interesting to read and think through companies' vision statements. One of my favourite vision statements is Amazon's.
"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."
Do you like Amazon's vision statement?
For me, it tells you exactly what Amazon wants to create and that they will sell 360 degrees of what people need in life, in private and at work. And it's simple, short, easy to remember and direct.
At the same time, I do understand why they are good at using data about me and use it in a subtle way; they have a vision that drives them in the right direction!
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