Anders Björklund

Founder, CEO & Strategist zooma.
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The five most read blog posts 2017

Hope that 2018 has started well for you! These are the five most read posts on The Onlinification Blog last year. Enjoy!

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What traditional company is most ‘onlinified’ and digitalised?

From time to time I ask you questions here. The title of this post is a straightforward, simple question and yet such a difficult one to answer. By ‘traditional’ I mean a company that started before 1994, and is a so-called ‘B2B company’. Some say Apple. Some say a bank. Some say a travel company. Others say Amazon (which started in 1994). Most people, however, find it difficult to come up with an answer at all.

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Are you a strategist?

It seems to me that almost all agencies and consultancies working as suppliers to ‘real’ brands and companies have been loading up with strategists of late. And particularly with online and digital strategists.

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Will your company stay relevant in an onlinified and digitalised world?

Last night an old friend called me and asked for advice about his son’s  education. He asked for the most future-proof education. I did not want to tell him what my first thought was. 

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Definition of the week: What is online KPIs?

To educate, enlighten and guide you, Zooma provides online and digital nomenclature. It's our own interpretations of buzzwords commonly used to describe online and digital. This ‘definition of the week’ is about online KPIs — What is online KPIs?

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Three most popular posts