Anders Björklund

Founder, CEO & Strategist zooma.
Find me on:

What brand treats you exactly like you want to be treated?

Occasionally I ask you questions here. The title of this post is a simple question and yet such a difficult one to answer. Some say Spotify. Some say Amazon. Some say Uber. Some say their local fashion store, restaurant or their hairdresser. Most people have difficulties to find an answer at all.   

Read more

Stop presenting you and your company!

Believe it or not, there are still a lot of companies that start most meetings by presenting themselves and their company! Do you know how many times all of us have seen a typical company presentation? Do you really think you’d be let into the room if they didn’t already know who you are?

Read more

How many promoters do you have?

Most brands talk about focusing on the customer and being customer centric. How true is that in your company? If you strive for getting people to recommend and promote you and your brand, you’d better make sure that your customers are delighted and satisfied.

Read more

5 current thoughts about social media

2017 is in progress. Right now it is more buzz than ever connected to online and digital. Yesterday my colleague Louise asked me to write my main current thoughts about offsite communities (a.k.a. social media). You find my 5 main thoughts about social media below.

Read more

Stat of the week – Watching YouTube pre a purchase decision

This ‘stat of the week’ is about using YouTube pre purchase. 68% of YouTube users watched YouTube to help them make a purchase decision.

Read more