Anders Björklund

Founder, CEO & Strategist zooma.
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The ten commandments of online and digital

The other week I had lunch with one of Zooma’s friends and she asked me to create the ten commandments of online and digital. She needed it for an internal workshop with their sales and marketing. Here you’ll find a summary of the ten most common bits of advice regarding obtaining an online and digital mindset. Including a PDF that you can download and keep as a constant reminder.

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Is it possible to recruit modern B2B marketers?

The difference between a modern and traditional marketer is clear. Whereas the traditional marketer mainly aims to increase customer awareness, the modern marketers’ job is to build customer engagement.

In this blog post, I intend to help you decide if it is possible to recruit a modern marketer at all. For it to be possible, there need to be candidates out there whom truly understand and adapt to the shift in customer buying behaviour. As you might have guessed, I have my doubts.

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Time to close marketing, sales and aftersales?

When we started working according to the inbound methodology many years ago, we thought that it was something that could evolve our customer’s way of working with marketing and sales. Soon, however, we came to the understanding that it has very little to do with sales or marketing per se. It’s about knowing ‘how it is to be them’ and to stay relevant to them—your prospects and customers!

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Is your company customer-centric?

What is your company’s primary focus? What is your honest reply? Many sincerely believe that they are customer-centric or focused on the customers they serve—when, in fact, they aren’t at all.

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The five most read blog posts 2017

Hope that 2018 has started well for you! These are the five most read posts on The Onlinification Blog last year. Enjoy!

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Three most popular posts