Anders Björklund

Founder, CEO & Strategist zooma.
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5 current thoughts about social media

2017 is in progress. Right now it is more buzz than ever connected to online and digital. Yesterday my colleague Louise asked me to write my main current thoughts about offsite communities (a.k.a. social media). You find my 5 main thoughts about social media below.

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Stat of the week – Watching YouTube pre a purchase decision

This ‘stat of the week’ is about using YouTube pre purchase. 68% of YouTube users watched YouTube to help them make a purchase decision.

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The top 6 Chinese social media sites in 2016

Anyone with a global online presence have a need to know a lot about how the Chinese online market evolves and how Chineese people use online and social media. I have created this post as a short ‘beginners guide’ to introduce the subject. This post presents the top 6 social media sites in 2016 by number of active users. 

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Stat of the week – Voice Search

This ‘stat of the week’ is about voice search. According to Comscore, 50 percent of all searches will be voice searches by-2020. What will that mean for your company? Are you prepared? And how does voice search affect you on-going projects and your company's way of working?

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Content overload and ROI failure

A while ago I wrote here that my main thoughts about online and digital 2016 is that it will be the year when we are overloaded with irrelevant content in some or most offsite communities (a.k.a. social media).

I am a bit worried about what is going on with all the discussions and thoughts around so called Content Marketing and Inbound Marketing.

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