Anders Björklund

Founder, CEO & Strategist zooma.
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Why doesn't my refrigerator order my food?

Imagine if we had limited opportunities to preserve food. Most of the meat, vegetables and fruits would rot after a couple of days, and we would need to visit the grocery store on a daily basis. Keep in mind that, without any convenient way to preserve food during transportations, the food supply would be limited to the local production. In other words, salmon would most likely only be eaten by Canadians and Norwegians. 

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Amazon - Your future partner or competitor?

Amazon's mission is to offer their customers the lowest possible prices, the best available selection, and the utmost convenience. Ever since the company was founded, in 1994, it has continued to impress with its rapid growth. Starting off as a bookstore, it has since become one of the world's largest global e-commerce platform and cloud computing company. 

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Time to appoint a CAO, a Chief Analogue Officer!

Now is the time to create a role for all companies to appoint the manager of everything that is starting to get antiquated. It's time to nominate a CAO, your Chief Analogue Officer!

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Reflection on how it is to be a human being today

All companies know that business success correlates with how well a company satisfies its customers' needs. The success of Amazon, Apple and Tesla are often described as the organisation's ability to understand peoples' motivation, goals and desires. However, even though everyone is aware of the relationship between customer insights and long-term prosperity, a surprising number of companies don’t know their customers.

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Time to really get to know your customers

The other day a friend asked me: "What department in a company is generally best at providing relevance to the customer?". It prompted an interesting discussion about the importance of getting to know your customers. Here's a quick summary of that discussion. 

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Three most popular posts