Anders Björklund

Founder, CEO & Strategist zooma.
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Definition of the week: What is online KPIs?

To educate, enlighten and guide you, Zooma provides online and digital nomenclature. It's our own interpretations of buzzwords commonly used to describe online and digital. This ‘definition of the week’ is about online KPIs — What is online KPIs?

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Definition of the week: What is a trend?

This ‘definition of the week’ is the word trend. 

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Quote of the week, by Germany Kent

Online is filled with quotes. Occasionally Zooma publishes quotes, as ‘quote of the week’ that we believe can be useful to you. This time it’s a quote by Germany KentEnjoy!


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Quote of the week, by Jeff Bezos

Online is filled with quotes. Occasionally Zooma publishes quotes, as ‘quote of the week’ that we believe can be useful for you. This time it’s a quote by Jeff BezosEnjoy!


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Time to ‘kill’ the USPs!

You have a meeting with a potential supplier. What do you prefer—that they present their USPs or talk about your unique buying reasons? Does your company still use company-centric USPs?

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