The importance of the buyer persona is evident but where do you start with building one?
No brand or company knows me better than Amazon does. From all the brands and companies that I have ever been a customer of, no one else is even close to knowing me as Amazon knows me. So what is it that they know?
Lots of people still believe that LinkedIn is just a CV database and, as a result, some companies have even handed over the company page to be run by the HR department. That's a mistake. In my opinion, there are some primary business reasons for using LinkedIn, and they both have very little to do with HR.
I am amazed by how many people still ask this question. Moreover, I am astonished by how people still get surprised when they learn that Google personalises their search results even when they are logged out or in private browsing mode.
Very few would argue if I claim that decision-making shall always be relying on facts, information, knowledge and structured data. At the same time, to make decisions based on other than financial data is very uncommon at C-level. I believe that moving forward, your company's executive team needs to start prioritising using data when making decisions.
NPS is the abbreviation of Net Promoter Score. A metric for assessing loyalty for a company, the brand, products or services. NPS is used as apart of relationship management and the metric is easy to calculate. In this article, I give you a quick glance at how it works.
Most likely the answer is yes, since this is the most rational no-nonsense way of providing and communicating your knowledge and skills as a trustworthy basis for gaining trust. And do you know that this philosophy was successfully used already in the 60’s – by Nike!
In recent years, I have had the honour to speak at and moderate many conferences and seminars, both on a national and international level. These seminars often focus on matters dependable on onlinification and digitalisation. And apart from the repetitive themes, I have come to discover two other similarities that I find interesting.
Hope that 2019 has started well for you! These are the most read posts on The Onlinification Blog last year. Enjoy!
We do hope that you had a good 2018! These are the most downloaded content offers on The Onlinification Blog 2018. And it's the eight most downloaded, but we are tired of headers with numbers! Perhaps you want to download one or many, enjoy!
Imagine if we had limited opportunities to preserve food. Most of the meat, vegetables and fruits would rot after a couple of days, and we would need to visit the grocery store on a daily basis. Keep in mind that, without any convenient way to preserve food during transportations, the food supply would be limited to the local production. In other words, salmon would most likely only be eaten by Canadians and Norwegians.
Amazon's mission is to offer their customers the lowest possible prices, the best available selection, and the utmost convenience. Ever since the company was founded, in 1994, it has continued to impress with its rapid growth. Starting off as a bookstore, it has since become one of the world's largest global e-commerce platform and cloud computing company.
Now is the time to create a role for all companies to appoint the manager of everything that is starting to get antiquated. It's time to nominate a CAO, your Chief Analogue Officer!
All companies know that business success correlates with how well a company satisfies its customers' needs. The success of Amazon, Apple and Tesla are often described as the organisation's ability to understand peoples' motivation, goals and desires. However, even though everyone is aware of the relationship between customer insights and long-term prosperity, a surprising number of companies don't know their customers.
The other day a friend asked me: "What department in a company is generally best at providing relevance to the customer?". It prompted an interesting discussion about the importance of getting to know your customers. Here's a quick summary of that discussion.