Fabian Zetterberg

Inbound Specialist
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What to focus on when deciding keywords – and 3 research tools to use!

We all want to have proper knowledge about our audience before we produce our online content. Understanding which keywords resonate with our personas, and which keywords rank high in search engines, is an important part of that. However, things tend to get complicated when search engines keep shifting their recommendations on what to focus on regarding keyword optimisation. Nevertheless, I will try to give you an overview of the latest trends and the best tools to use. 

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How to track Facebook and Instagram ads in HubSpot

If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).

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5 learnings from Pokémon GO on how to increase Customer Experience!

What’s the secret to launching an overnight worldwide success? 20 years of practising! Pokémon GO has done a lot of things right, and we thought it would be interesting to look into some of those things and see how we can apply them to Customer Experience and Inbound.

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Why connect your Google AdWords account to HubSpot?

Zooma partner HubSpot has made it possible to connect your Google AdWords account to HubSpot. You can now combine your data in one place and go beyond just Click-through-rates. 

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4 areas you need to prioritise when reporting Inbound to management!

You probably know that the measurement possibilities in the digital world are endless and that there’s a ridiculous amount of data generated by being present online. With that in mind, it can be difficult to navigate the jungle of charts and sheets when analysing your marketing actions and monitoring your business progress. ‘Why am I looking at this number and what do you want me to do based on that!?’ Let’s take a look at 4 areas you should prioritise when reporting Inbound performance to management.

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