Fredrik Abrahamsson

Director of Online & Digital Solutions

Boost your lead generation with WCMS and Marketing Automation

As many of you already know, you should never start a new online project by discussing which system is best suited for your new online solutions. Nevertheless, in this blog post, that’s exactly what I am going to do!

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Should I use PIM, DAM or both?

I often get questions about how to handle and store different kind of digital assets like images, videos, product datasheet and information when it comes to online and print. These discussions usually boils down to ‘when to use a PIM and when do I need a DAM and what is really the difference between them.’ Here’s the answer I usually give.

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How do Marketing Automation Systems work?

What is a Marketing Automation System? Well, you could say that typically it’s a cloud-based software platform (although some platforms also offers an on-premise option) that improves working efficiency for marketing and sales departments by online handling of multiple channels—including offsite channels. And it automates repetitive manual processes. Put simply, it does a lot of the marketing and sales job. But how does it work?

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Stat of the week – speed of usage of new technology

Zooma publishes ‘Stat of the week’, which we believe can be useful to you. This time it’s a stat about how long it took for telephones to gain users compared to Pokémon Go. Enjoy!

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Should you host your site (WCMS) cloud-based or on-premise?

When choosing hosting solution for your WCMS it often comes down to a choice between an on-premise or cloud-based solution. So what are the main arguments for each solution?

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