Louise Waern

Project Manager
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D-B2B 2018 main takeaways

On October 9 Svensk Digital Handel and partners held its annual Digital B2B seminar in Gothenburg with Anders Björklund, CEO at Zooma, as moderator. Here are some main impressions and takeaways from the day. And at the bottom you find a video clip with Anders.

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What is an editorial board and why do you need it for your business blog?

If you have a business blog you probably know that it is crucial to publish posts on a regular basis and make sure the content is accurate. To achieve this, you need to have a bunch of authors (within your company and/or external consultants) who writes posts. You also need an organisation that supports and prioritise the blog. Additionally, it is crucial to have an editor and/or an editorial board.

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Is your content underperforming? 5 common mistakes to avoid

It takes time to become established as a thought leader through inbound marketing. After a piece of content has been published it needs to be distributed, read and shared. It is a process that takes time and realistically you cannot expect an instant success of your published content. If you have been going at it for a while, without getting the expected ROI, the sad truth may be though your content will never create the intended impact. So what can you do to improve your results?

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7 tips for proofreading blog posts

I’m sure you have experienced the happy feeling of relief when having finished writing a blog post? All the time spent on research, formulating every sentence, and choosing the right images for the post is behind you and finally, you are done! But wait—a very important step remains before you can publish the post; proofreading! 

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Stat of the week – WiFi in-car

This ‘stat of the week’ is about WiFi. According to the latest Ericsson Mobility Report62% of Swedish car owners want in-car WiFi. Is 62% high or low?

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How to reuse existing content and repackage it for blog posts

Sometimes it may feel difficult to come up with ideas for business blog posts and marketers lack time and budgets to create new content. It doesn’t need to be that complicated though. Here are some ideas on how to find and reuse existing content and repackage it for blog posts.

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How to overcome your digital marketing skills gap

The world is changing quickly and technology is constantly improving and challenging our usual behaviours and ways of communicating. For marketers, it could sometimes feel impossible to keep up with the trends and constantly tailor the marketing initiatives to match the current environment. 

Do you keep up with the changes and have the up-to-date knowledge required to succeed as a digital marketer?

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Stat of the week – Pinterest users

Zooma publishes ‘stat of the week’, which we believe can be useful to you. This time it’s a stat about Pinterest users. Enjoy!

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Stat of the week – most preferred choice of communication

Weekly Zooma publishes ‘stat of the week’, which we believe can be useful to you. This time it’s a stat about the most preferred choice of communication for people born after 1981.

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Stat of the week – Internet users in China

Weekly Zooma publishes ‘stat of the week’, which we believe can be useful to you. This time it’s a stat about internet users in China. Enjoy!

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