Martin Olausson

Chief Analyst & Strategist 2011 -
Find me on:

A brief digital outlook 2019

This article contains a brief look at the current state of digital and online growth, platform wars, SEO & SEM, the continued rise of video content and other trends and statistics that we think are important going into 2019 and beyond.

Read more

What are the three most common questions from your customers?

My colleague asked me the other day "What are the three most common questions from your customers right now?" I believe his main reason for asking that was to get input to new content offers and articles. I decided to create a vlog with my answers.

Read more

Podcast with HubSpot: Thoughts about the future of online and digital

At the end of last year, on November 22-23, the HubSpot team in Dublin visited us at Zooma, to share their latest news and insights with regards to the future of online and digital.

Read more

How to run successful inbound campaigns

Targeted campaigns are vital for accomplishing tangible results from inbound. At the same time, many marketers struggle with planning, running, and evaluating successful marketing campaigns. This post will give you a step-by-step checklist for running a successful inbound campaign.

Read more

INBOUND18 recap

Last month HubSpot held its annual main event INBOUND18, and some 24,000+ inbound converts congregated in Boston to find out the latest and greatest from the inbound world. Zooma was there and here are some main impressions, takeaways and learnings from the event.

Read more

How to overcome the primary obstacles to digital transformation

The profound change of business activities, processes, skills and models that we’re currently witnessing—caused by the digitalisation and its accelerating effect on society—is likely the single most significant change to occur to date. Yet, few organisations have managed to evolve and adapt to this new competitive environment. Why is that?

Read more

Stat of the week – IoT

This ‘stat of the week’ is about IoT — Internet of Things. 

Read more

Stat of the week – smart cities

This ‘stat of the week’ is about smart cities. According to Persistence Market Research, the global market for smart cities will pass US$ 1 trillion in 2019 and reach US$ 3.5 trillion in 2026.

Read more

Stat of the week – average marketing budget

This ‘stat of the week’ is about marketing budgets. According to the Wall Street Journal, marketing budgets differ significantly among industries but now comprise 11 percent of total company budgets on average.

Read more

Stat of the week – connected spectacles

This ‘stat of the week’ is about connected spectacles.

Read more

Stat of the week – B2B buyer journey

This ‘stat of the week’ is about the B2B buyer journey.

Read more

Stat of the week – Facebook users

This ‘stat of the week’ is about Facebook users. According to Facebook, it had 1.94 billion monthly active users and 1.28 billion daily active users as of March 31, 2017.

Read more

Stat of the week – Chinese eCommerce

This ‘stat of the week’ is about eCommerce in China. According to Statista, the online fashion segment of Chinese eCommerce will reach $194 billion next year - eclipsing that of the USA and Europe combined. 

Read more

Stat of the week – mobile website traffic

This ‘stat of the week’ is about mobile web traffic. According to Hootsuite/we are social, 51.4 % of global website traffic was through mobile devices in April 2017. Is your online presence optimised for mobile?

Read more

Stat of the week – Social Media usage

This ‘stat of the week’ is about social media usage. According to PewResearchCenter, Sweden has the highest penetration of social media users in the world, with 71% of Swedish adults using social media sites. In contrast, only 37% of German adults say they use social media.

Read more

Three most popular posts