Martin Olausson

Chief Analyst & Strategist
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How to run successful inbound campaigns

Targeted campaigns are vital for accomplishing tangible results from inbound. At the same time, many marketers struggle with planning, running, and evaluating successful marketing campaigns. This post will give you a step-by-step checklist for running a successful inbound campaign.

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INBOUND18 recap

Last month HubSpot held its annual main event INBOUND18, and some 24,000+ inbound converts congregated in Boston to find out the latest and greatest from the inbound world. Zooma was there and here are some main impressions, takeaways and learnings from the event.

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How to overcome the primary obstacles to digital transformation

The profound change of business activities, processes, skills and models that we’re currently witnessing—caused by the digitalisation and its accelerating effect on society—is likely the single most significant change to occur to date. Yet, few organisations have managed to evolve and adapt to this new competitive environment. Why is that?

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Stat of the week – IoT

This ‘stat of the week’ is about IoT — Internet of Things. 

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Stat of the week – smart cities

This ‘stat of the week’ is about smart cities. According to Persistence Market Research, the global market for smart cities will pass US$ 1 trillion in 2019 and reach US$ 3.5 trillion in 2026.

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Stat of the week – average marketing budget

This ‘stat of the week’ is about marketing budgets. According to the Wall Street Journal, marketing budgets differ significantly among industries but now comprise 11 percent of total company budgets on average.

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Stat of the week – connected spectacles

This ‘stat of the week’ is about connected spectacles.

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Stat of the week – B2B buyer journey

This ‘stat of the week’ is about the B2B buyer journey.

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Stat of the week – Facebook users

This ‘stat of the week’ is about Facebook users. According to Facebook, it had 1.94 billion monthly active users and 1.28 billion daily active users as of March 31, 2017.

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Stat of the week – Chinese eCommerce

This ‘stat of the week’ is about eCommerce in China. According to Statista, the online fashion segment of Chinese eCommerce will reach $194 billion next year - eclipsing that of the USA and Europe combined. 

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