Martin Olausson

Chief Analyst & Strategist
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Stat of the week – Chinese eCommerce

This ‘stat of the week’ is about eCommerce in China. According to Statista, the online fashion segment of Chinese eCommerce will reach $194 billion next year - eclipsing that of the USA and Europe combined. 

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Stat of the week – mobile website traffic

This ‘stat of the week’ is about mobile web traffic. According to Hootsuite/we are social, 51.4 % of global website traffic was through mobile devices in April 2017. Is your online presence optimised for mobile?

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Stat of the week – Social Media usage

This ‘stat of the week’ is about social media usage. According to PewResearchCenter, Sweden has the highest penetration of social media users in the world, with 71% of Swedish adults using social media sites. In contrast, only 37% of German adults say they use social media.

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Stat of the week – Smartphones and in-store purchasing

This ‘stat of the week’ is about smartphones and purchasing. According to Google, 82% of smartphone users say they consult their phones on purchases they are about to make in a store.

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Stat of the week – LinkedIn and women

This ‘stat of the week’ is about LinkedIn and women. According to LinkedIn, women in leadership now hold an average of just over 25% of all leadership positions globally. How is gender equality progressing in your industry?

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Stat of the week – Online banking

This ‘stat of the week’ is about online banking. According to GlobalWebIndex, mobile is reshaping the future of banking—in the last quarter 2016, 55% of users had used online banking via a mobile device compared to only 53% via a PC/Laptop. How is mobile reshaping your industry?

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Stat of the week – Instagram users

This ‘stat of the week’ is about Instagram users. According to Instagram, there are now 600 million monthly users and 400 million daily users of Instagram worldwide. Are any of them your next customer?

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Stat of the week – Mobile Users

This ‘stat of the week’ is about mobile users. According to We Are Social / Hootsuite, there were 4.9 billion unique mobile users in the world in the beginning of 2017 - equal to 66% of the global population. 

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Stat of the week – YouTube views

This ‘stat of the week’ is about YouTube views. According to the Wallstreet Journal, YouTube viewers worldwide are now watching more than 1 billion hours of video per day. Are any of them your videos?

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Stat of the week – WeChat

This ‘stat of the week’ is about WeChat. According to the official Xinhua news agency, WeChat users sent some 46 billion electronic red envelopes (customary money gifts) during the Chinese New Year, from Jan 27 to Feb 1. Those born in the 1980s and 1990s (digital natives) sent and received the most red envelopes during the holiday.

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