Martin Olausson

Chief Analyst & Strategist since 2011.
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Stat of the week – Smartphones and in-store purchasing

This ‘stat of the week’ is about smartphones and purchasing. According to Google, 82% of smartphone users say they consult their phones on purchases they are about to make in a store.

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Stat of the week – LinkedIn and women

This ‘stat of the week’ is about LinkedIn and women. According to LinkedIn, women in leadership now hold an average of just over 25% of all leadership positions globally. How is gender equality progressing in your industry?

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Stat of the week – Online banking

This ‘stat of the week’ is about online banking. According to GlobalWebIndex, mobile is reshaping the future of banking—in the last quarter 2016, 55% of users had used online banking via a mobile device compared to only 53% via a PC/Laptop. How is mobile reshaping your industry?

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Stat of the week – Instagram users

This ‘stat of the week’ is about Instagram users. According to Instagram, there are now 600 million monthly users and 400 million daily users of Instagram worldwide. Are any of them your next customer?

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Stat of the week – Mobile Users

This ‘stat of the week’ is about mobile users. According to We Are Social / Hootsuite, there were 4.9 billion unique mobile users in the world in the beginning of 2017 - equal to 66% of the global population. 

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Stat of the week – YouTube views

This ‘stat of the week’ is about YouTube views. According to the Wallstreet Journal, YouTube viewers worldwide are now watching more than 1 billion hours of video per day. Are any of them your videos?

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Stat of the week – WeChat

This ‘stat of the week’ is about WeChat. According to the official Xinhua news agency, WeChat users sent some 46 billion electronic red envelopes (customary money gifts) during the Chinese New Year, from Jan 27 to Feb 1. Those born in the 1980s and 1990s (digital natives) sent and received the most red envelopes during the holiday.

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Stat of the week – Marketing Budgets

This ‘stat of the week’ is about marketing budgets. According to Salesforce Research, global marketing leaders spent 70% of their total budget on digital marketing, and 30% on traditional marketing, in 2016. How are you spending your budget?

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Stat of the week – Messaging Apps

This ‘stat of the week’ is about Messaging Apps. According to Statista, there were over 1 billion monthly active users of WhatsApp (owned by Facebook) and 1 billion users of Facebook Messenger in January 2017. If we exclude China (where QQ Mobile and WeChat are primarily used), Facebook is completely dominating the global Messaging Apps market.  

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Stat of the week – Search

This ‘stat of the week’ is about search. According to Wordstream, 50% of all search queries are now four words or longer. This suggests that search terms are getting increasingly sophisticated and specific. This in turn puts greater demands on brands to create relevant content to be found by search engines.

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Stat of the week – Amazon

This ‘stat of the week’ is about Amazon. According to SimilarWeb, there were over 2.3 billion visits to the amazon.com domain in September 2016. In the first half of 2016, it was the number one shopping site in 59 countries.

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Stat of the week – Artificial Intelligence

This ‘stat of the week’ is about Artificial Intelligence. According to Forrester, intelligent agents and related robots will have eliminated a net 6% of jobs by 2021. 

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What is Industry 4.0 and why is it important?

The online world is filled with buzzwords and we all get bombarded with the latest and greatest new big thing or thought. It can be quite difficult to figure out which new jargons to pay attention to and which to ignore. In the last few years terms such as ‘Industry 4.0’ and ‘Second Machine Age’ have gained considerable momentum, and these are clearly worth paying attention to.

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Stat of the week – Mobile broadband

This ‘stat of the week’ is about Mobile Broadband. According to the latest Ericsson Mobility Report, there will be 8 billion mobile broadband subscriptions in the world by 2022.  This will represent about 90% of mobile subscriptions by that time. 

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Stat of the week – Mobile Adblocking

This ‘stat of the week’ is about Mobile Adblocking. According to a recent report by PageFair, 22% (or 419 million) of global smartphone users are blocking ads. In some countries and regions the number is significantly higher but, at a minimum, it means that if you are paying for mobile ads you are likely wasting at least 1/5 of you budget. 

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