Nils Munk Wirell

Director of Visualisation 2016-2019

How Augmented Reality can improve B2B sales

B2B is ready for AR innovation! A recent study shows that the key recipe for successful sales organisations is to materially simplify the purchasing experience. Successful B2B businesses should be seeking out digital tools that can simplify the process even further.

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What is the difference between VR, AR, MR and XR?

Technology has always had an attachment to acronyms. Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Extended Reality (XR) are no exceptions. The purpose of this post is to explain the differences between the technologies and how they can be used in business.

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How to fry chicken using Virtual Reality

Virtual reality (VR) has been a niche technology for the better part of 30 years. Recently there has been a change in this trend. Many companies have started to invest heavily in VR during the last 2–3 years. While there are still arguments about what the long-term commercial value of VR is, recently it seems product- or vocational training have sailed up as a contender for that throne. Here are four reasons why you should use VR for skill development and training in your organisation. 

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How to save the environment (and money) using CGI

Many different industries, such as automotive, manufacturing and telecommunication use CGI (Computer Generated Imagery) to help visualise their products in all stages of development, not only for marketing. CGI offers unparalleled flexibility and creative freedom. What many people do not realise is that CGI can offer substantial cost-savings, better sustainability, and quicker turn arounds when creating new marketing material.

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How to make people understand your product or service

Ask yourself, when purchasing a new product, are you the person that tinkers with it to understand how to use it, or do you read the manual? Or conversely, how could you get more people to use your product while simultaneously increasing consumer satisfaction?

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Why are you not on WeChat?

Some people have been talking about the death of Facebook for a while, claiming that young users are flocking to other platforms. While the death of Facebook is surely premature—as shown by this recent blog post—most companies today have an established social media strategy with an active presence in multiple offsite communities. Nevertheless, there are some glaring omissions from most western brands’ social media presence.

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Explaining how technology works using 3D/CGI

Regardless if you are in a manufacturing or services business, you will probably agree that products and technical concepts are getting more and more complicated.

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Are you adjusting to a digital reality?

Virtual Reality (VR) and other kinds of digital realities will affect our society in ways that we are yet to imagine. Gartner Group estimates that Virtual Reality will hit the mainstream in the next couple of years. Many companies are facing difficult decisions on if and how to incorporate various digital realities in their business offerings.

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Augmented Reality is already changing the workplace

Augmented Reality might seem like something that is only suitable to create more immersive games. But the truth is that AR (Augmented Reality) can help companies provide better working environments and improved experiences for their customers. This trend is not confined to one particular industry sector but is an ongoing movement that will continue to grow.

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3 reasons why companies should use CGI in 2017

An increasing amount of customers conducts more and more of their research online before coming to a purchase decision. That is one reason why online video consumption is increasing progressively and is not likely to peak anytime soon. Creating compelling visual content is key to attracting and retaining clients early on in the customer journey. CGI makes it possible to create immersive and interactive content in a way that is hard to do by traditional means.

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How Augmented Reality can increase your customer loyalty

It is quite common that children will ask adults: ‘Why do we always buy that product when there are others that are cheaper?’ The answer from the adult will most likely be: Because we have always bought brand x or product y.’ Buying products on historical merits is a behaviour that is disappearing and something that will be considered quaint in a matter of years.

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Five reasons to use 3D/CGI in your next campaign

Do you think the use of Computer Generated Imagery (CGI) is restricted to Hollywood movies or cutting edge product visualisations only? Well, that’s no longer the case. Here are 5 reasons why you should consider using CGI in your next campaign!

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A brief history of 3D/CGI

Everyone knows the magic of special effects in movies. Today a majority of these effects are made using CGI (Computer Generated Imagery). What you might not know is that CGI has taken a step outside movies and is now used in almost all forms of digital communication.

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