Qarin Lövgren

Conversion Specialist & Copywriter since 2011
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17 things to check before publishing content online

Creating content for online is a broad task, regardless of whether you are writing a blog post or some copy for your site. Only the optimisation part is overwhelming to a lot of authors. However, there are some simple things that you can do to make your pages perform better. Here are 17 of them.

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What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

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Writing for online #3: How to get people to click your links offsite

This is the third post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s increase your click through rate in the search engine result pages and from your social share previews.

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Writing for online #2: How to compose texts that people will read

This is the second post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s get going with persuading visitors to dig into your content. Is it even possible?

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Writing for online #1: How to create compelling content

This is the first post in a series of articles on the topic ‘Writing for online’. The posts will guide you on how to think and how to create texts that will be found, read and shared. So, let’s start with the essence of any web text: the keywords.

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Why you should use podcasts in your inbound mix

Inbound is about providing answers and solutions to your personas’ questions and problems. And there are multiple ways of delivering those clarifications online. Blog posts, videos and podcasts are just a few examples. This post will focus on the latter and why those can be truly effective.

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Do Swedes have more time off than others?

Everyone loves a holiday and some people are entitled to more holidays than others. And Swedes are more privileged than most. Or?

Only looking at paid holidays and parental leave, Swedes are definitely fortunate. But if you dig into the hours actually worked per worker, the opposite turns out to be true.

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Podcast of the week: Beyond the logo

 

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Podcast of the week: Criss cross


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Podcast of the week: Painted by hand

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Podcast of the week: To our peers

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Podcast of the week: Woz–a gadget lover

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Podcast of the week: Trigger all senses

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Podcast of the week: Make your own luck

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Will Google’s Penguin rise at the expense of the alt attribute?

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