Stellan Björnesjö

Online Strategist
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Is your company providing effortless simplicity?

If your company could only focus on one primary challenge in 2017 and beyond, what would it be? I would like to make the argument that the most important challenge by far, would be creating effortless simplicity for me. What and why is that?

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What is the concept of user memory and how could you apply it for customer satisfaction?

A while ago I read an interesting article in Smashing Magazine on the concept of user memory design’ and how that applies to almost any online or offline experience with a brand. In this short post, I will condense what I learned into a quickly digestible summary.

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Key takeaways from #INBOUND2016

During an intensive week in Boston, Zooma along with some of our friends and 19,000 others from 92 countries attended sessions on a broad spectra of subjects related to the inbound methodology. Here are our key takeaways from what was said at INBOUND2016.

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What is A/B testing and why, when and how shall I use it?

More and more frequently we are asked about A/B testing and how and when to use it? Hence I decided to write a post on the topic, starting with the obvious question for those who are not yet familiar: what is A/B testing really, and why should I use it?

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Great CTA examples based on real-world data

Since we’re often asked what constitutes a great CTA (short for Call-To-Action) we thought we’d give you our take on the subject. We’ll go through some of the principles one needs to think of when creating a CTA, and then look at examples based on real-world data. Curious to know what the conclusion is? Then this article is for you.

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