Stellan Björnesjö

Online Strategist
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A brief digital outlook - what's buzzing and what does it mean?

This article contains a brief look at the current status of AI and bots, voice search and smart speakers, the continued rise of Amazon and some other trends and statistics that we think are interesting going into 2019 and beyond.

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The 4 most important SEO ranking factors according to industry studies

Every year there are new reports and articles published outlining the most important ranking factors to consider when working with search engine optimization. We've looked at the latest ones and summarised what we believe to be right in 2018.

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A brief history of Search Engine Optimization (SEO)

A lot can be said (and has been said!) about Search Engine Optimization, so instead of offering yet another analysis of recent data, this time we take a look at the past to see what there is to learn for the future.

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What mobile apps do 18–34 year olds’ use the most?

If you’re guessing Snapchat, Facebook or Instagram, you’re not the only one. However, according to a recent survey by comScore, none of these is among the top two, and one of them isn’t even in the top ten. Want to know what apps made the list and which is on top? Then let’s get to it!

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Resources for those that want to know more about GDPR

In May 2018 the new EU data privacy act called the General Data Privacy Regulation (GDPR) is coming into force. The purpose of the legislation is to have an impact on how organisations obtain, store, manage or process personal data of EU citizens. In this post, we will provide some fundamental information and links to sources talking about the GDPR and its consequences that we have found useful, and hopefully you will too. (Note that this post is not to be considered legal advice.)

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What are B2B buyers’ biggest turnoffs?

A recent survey of some 250 buyers from a mixed range of industries and company sizes revealed what the biggest turnoffs are during the B2B buying experience. If you think for half a minute about your own buying experiences, you might be able to guess a few of them. They are unfortunately not that unusual.

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Quote of the week, by Jack Ma

Online is filled with quotes. Occasionally Zooma publishes quotes, as ‘quote of the week’ that we believe can be useful to you. This time it’s a quote about the future and AI by Jack MaEnjoy!


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Should I use subdomains or subdirectories from an SEO perspective?

When it comes to search engine optimisation (SEO), the questions that people discuss are almost endless. From time to time we weigh in with advice and one of the things that have been frequently asked is with regards to domains. Specifically, if subdomains or subdirectories (a.k.a. subfolders) is the best option from an SEO perspective? In this article, we elaborate our reasoning on this topic.

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Is your company providing effortless simplicity?

If your company could only focus on one primary challenge in 2017 and beyond, what would it be? I would like to make the argument that the most important challenge by far, would be creating effortless simplicity for me. What and why is that?

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What is the concept of user memory and how could you apply it for customer satisfaction?

A while ago I read an interesting article in Smashing Magazine on the concept of user memory design’ and how that applies to almost any online or offline experience with a brand. In this short post, I will condense what I learned into a quickly digestible summary.

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