Stellan Björnesjö

Online Strategist
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Key takeaways from #INBOUND2016

During an intensive week in Boston, Zooma along with some of our friends and 19,000 others from 92 countries attended sessions on a broad spectra of subjects related to the inbound methodology. Here are our key takeaways from what was said at INBOUND2016.

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What is A/B testing and why, when and how shall I use it?

More and more frequently we are asked about A/B testing and how and when to use it? Hence I decided to write a post on the topic, starting with the obvious question for those who are not yet familiar: what is A/B testing really, and why should I use it?

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Great CTA examples based on real-world data

Since we’re often asked what constitutes a great CTA (short for Call-To-Action) we thought we’d give you our take on the subject. We’ll go through some of the principles one needs to think of when creating a CTA, and then look at examples based on real-world data. Curious to know what the conclusion is? Then this article is for you.

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A consistent nomenclature for HubSpot – 5 steps to the perfect internal naming convention

A prerequisite for being able to perform fast and accurate analytics in HubSpot (or any other tool for that matter) is to use coherent naming for activities. To come up with a suitable naming convention isn’t always easy and often takes more than a few iterations to get right, but it’s definitely worth the effort. In this blog post I’ll cover 5 steps to building an internal naming nomenclature, give examples and provide a template to help you in the right direction.

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Top 10 takeaways from the 2016 State of Inbound Report

Every year for the last eight years, HubSpot has come out with a report where it has surveyed thousands of marketers and salespeople around the globe about their challenges, priorities, and strategies in marketing and sales. This year is no different and today the 2016 edition of the State of Inbound report is released. If you have enough time and interest, make sure you read the full report. If not, this is our short top 10 takeaways from it. Enjoy!

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How to build competitive advantage in the age of the social product

A couple of years ago there was an article published in Harvard Business Review named The Age of Social Products. It might sound very futuristic, but in fact, already at that time the age of social products was already here. So what is it and how is it transforming the basis of what competitive advantage is?

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Top 10 takeaways from the 2016 Internet Trends Report

Every year, Mary Meeker of venture capital giant Kleiner Perkins Caufield & Byers comes out with a yearly Internet Trends Report. On June 1st it was time for the 2016 edition and if you want a good read for the summer holidays enjoy the full 213 pages. If not, this is our short top 10 takeaways from it. Enjoy!

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Everything that can be sold online eventually will be – the proof is in the numbers

Predicting the future is always a risky thing so the above statement is a bold one to make. However, in this case I like my odds. There is both a philosophical conviction and statistical proof, and contrary thinking will probably end up as wishful thinking. So, read this article and be inspired to unleash your online business.

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Analytics and culture

Anyone in marketing and sales today realise the need to make educated decisions based on data, but few manage to get to a point where ambition becomes reality. Resources are added, investments are made, but one important component tends to be overlooked, the one thing that ultimately determine success: A metric driven culture. 

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What is the ‘filter bubble’?

Have you ever heard of the ‘filter bubble’? In this blog post we’ll shortly explain the concept, and why it’s important to be aware of it when decision makers google content from your brand. Or to put it another way; have someone ever come to you for an explanation as to why they can’t find stuff from your brand anywhere ‘despite all the efforts’?

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