How often do you get a "Thank you" from the brands and companies that you purchase from and interact with?
How often do you get impressed by the way companies and suppliers treat you?
Try to create a list with the moments of truth that has impressed you as a customer.
And please publish it here if you want to!
A while ago, some of us started making screen shots as soon as we were impressed buy how a brand treated and interacted with us! We suggest that you start to do the same. You will be amazed and surprised of how seldom it happens and how little it takes to impress you.
We do like to to get impressed by brands and will publish some of our examples in a while.