Why is online B2B-communication not personalised?

Effective personalisation is crucial to succeeding in modern relations online. And this is common sense, and not at all easy to deliver upon. The challenges are two.

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Content, and why it's difficult to be relevant and engaging

What is the first place you go for answers or expert advice on an important question? We guess Google (or your preferred search engine). You are not alone— Google alone answers over four billion search queries every day.

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What is digital strategy?

Attending conferences, reading reports and articles, one can assume the whole world is evolving at a furious speed when it comes to online, digital, digitalisation, digitisation and digital transformation. If you feel you and your company is lagging or don't know what and how to prioritise, join the majority of companies - most are fumbling their way through this as well.

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What company treats you exactly like you want to be treated?

When was the last time you were impressed by a company you bought from and interacted with? In this article, you will find advice and examples on how to impress customers.

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How you turn a trade show visitor into a digital lead

Most likely, your company is organised for generating leads online. All your colleagues live and breathe digital, taking every opportunity to come up with ideas for new and relevant content, attracting your personas. But even if this is obvious for companies that have come a long way, there are times when people suddenly get back to analogue...

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Brand loyalty: And how to build it

According to the Pareto Principle, 80% of your companies revenue will come from 20% of your existing customers. So your focus should be to keep this group of customers very satisfied so that they keep coming back for more. If you do, you generate and have brand loyalty.

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How to start a business blog

Frequently, we get the question from customers on how to start a business blog with useful content for their audience. In this article, I explain how we guide them in the process and implementation of such a space.  

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Interesting things we’ve bookmarked recently

Continuing upon a series, we are sharing some of the most interesting articles, podcasts, and other sources the zoomers have recently consumed. We hope you find them useful!

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How to interact with customers

I hope that B2B companies soon will make sure that they increase thoughtfully integrated opportunities for their prospects and customers to have conversations with their experts.

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Instagram stories for business

Instagram stories are increasingly popular among companies. Half of the businesses on Instagram have created at least one story during a month. Has your business caught up? 

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The most downloaded content offers 2019

Hope that 2020 has started well for you! These are the most downloaded content offers on The Onlinification Hub 2019. I do hope these downloads below helped and guided you.

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The most read articles 2019

As we bid farewell to 2019 we present the most read articles on The Onlinification Hub this year. Enjoy!

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Business strategy - Do you bring business value?

With the year 2020 around the corner, it's time for you to begin thinking about and planning for your business success in the year ahead.

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Free social media calendar template 2020

As 2019 comes to a close, you may need a social media calendar template with relevant holidays and events for 2020. A social media calendar helps you to plan, coordinate, and schedule all your social media content in advance. You can download the template below.

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Why digital transformation fails

As the rapidly accelerating digitalisation of virtually all aspects of society proceeds, most companies have initiated a digital change project of some sort or another. Yet, research shows that only about one in five industrial companies achieves results from these initiatives that exceed their expectations. Why is that, and what can you do to succeed?

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Three most popular posts