Social media calendar for 2020

As 2019 comes to a close, you may need a social media calendar template with relevant holidays and events for 2020. A social media calendar helps you to plan, coordinate, and schedule all your social media content in advance. You can download the template below.

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Why digital transformation fails

As the rapidly accelerating digitalisation of virtually all aspects of society proceeds, most companies have initiated a digital change project of some sort or another. Yet, research shows that only about one in five industrial companies achieves results from these initiatives that exceed their expectations. Why is that, and what can you do to succeed?

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What is digitisation, digitalisation and digital transformation

Sometimes it can be confusing to know what is what with all these buzzwords. In this post, I try to help you to understand the difference between digitisation, digitalisation and digital transformation.

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The omnichannel delusion

A couple of years ago, I often got questions about what I think about omnichannel. The other day one of our friends asked me "Why do you not want us to use the expression omnichannel?", referring to a meeting a while back when I said that I wanted them to stop using that expression.

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What challenges do companies have producing knowledge content?

It's only by understanding the challenges and then changing what you do; will you get different results.

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How to implement a knowledge hub

Frequently, we get the question from customers on how to implement a knowledge area on their .com/.xx with useful content for their audience. In this article, I explain how we guide them in the process and implementation of such a space.  

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Reflections from Episerver Ascend 2019 in Miami

At the end of October, I attended Episerver Ascend 2019 in Miami. A three-day event packed with keynotes, roadmap updates, workshops, and networking. Here are some of my reflections from this year’s event.  

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Design lessons from a 15 year old game

As a player myself, in both older and newer versions of the game World of Warcraft, I realise there’s a fair bit of nostalgia involved. With this article, I want to explain what designers can learn from this.

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Openness, trust and inbound

Before joining Zooma as an Art Director, I attended Hyper Island in Stockholm—a school that focuses heavily on team dynamics. I remember that one of the first things we got to learn about was the trust and openness spiral. It’s a simple but powerful reminder that is applicable to many fields.

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How to continuously produce quality content

You’ve probably asked yourself two questions lately: How can we produce high-quality content, and how can we do that weekly? 

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Why chatbots are important and how they work

The way we communicate with each other has changed. Customers want their problem solved quickly. 71% of people are willing to use Messenger apps to get customer assistance. Find out in this article why chatbots are important and how they work.

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How to invite to offline events in an inbound way

The invitation is the beginning of your event. It doesn’t matter how well you have planned the rest of your offline meeting if no one shows up because of a poorly planned invitation.

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Is modern B2B-sales social?

Nearly half of the global population are social media users. If you wonder whether you should be active on social media, this number alone should answer the question. Should modern B2B-sales include social media?

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Interesting things we’ve bookmarked recently (Oct 2019)

Continuing upon a series we started in 2013, we’re sharing with you some of the most interesting articles, studies and resources the Zooma team have recently bookmarked. We hope you find them thought-provoking and useful! 

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How to embrace change through online and digital

Whatever you are about to do involving online and digital, it must be fully aligned with your business strategy and your main company objectives.

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Three most popular posts