Openness, trust and inbound

Before joining Zooma as an Art Director, I attended Hyper Island in Stockholm—a school that focuses heavily on team dynamics. I remember that one of the first things we got to learn about was the trust and openness spiral. It’s a simple but powerful reminder that is applicable to many fields.

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How to continuously produce quality content

You’ve probably asked yourself two questions lately: How can we produce high-quality content, and how can we do that weekly? 

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Why chatbots are important and how they work

The way we communicate with each other has changed. Customers want their problem solved quickly. 71% of people are willing to use Messenger apps to get customer assistance. Find out in this article why chatbots are important and how they work.

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How to invite to offline events in an inbound way

The invitation is the beginning of your event. It doesn’t matter how well you have planned the rest of your offline meeting if no one shows up because of a poorly planned invitation.

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Is modern B2B-sales social?

Nearly half of the global population are social media users. If you wonder whether you should be active on social media, this number alone should answer the question. Should modern B2B-sales include social media?

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Interesting things we’ve bookmarked recently (Oct 2019)

Continuing upon a series we started in 2013, we’re sharing with you some of the most interesting articles, studies and resources the Zooma team have recently bookmarked. We hope you find them thought-provoking and useful! 

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How to embrace change through online and digital

Whatever you are about to do involving online and digital, it must be fully aligned with your business strategy and your main company objectives.

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Are you a truly customer-centric company?

Becoming a customer-centric company, is that something the sales department handles with support from marketing? I believe such an approach is challenging and far too slow.

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How well do you know Instagram? Take the quiz!

A modern sales and marketing person should know Instagram inside out. So, I’ve put together a quiz asking about statistics and facts. Take the quiz and find out how well you actually know Instagram.

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Do you still use pen and paper?

If you are trying to facilitate change, you need to start with yourself and your habits. Therefore, when we started Zooma in April 2001, I decided to throw away my pen and paper to digitalise and onlinify my behaviour! How about you, do you still use pen and paper?

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Design tools 2019: Are you still using Photoshop to design websites?

Once upon a time, there was a client who demanded all designs to be delivered in PSD format, aka. Photoshop files, and each in two variants: desktop and mobile.

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INBOUND19: "A new species of disruptor"

In early September, I attended the event INBOUND19 together with my two colleagues, Elin and Stellan. Along with the other 26,000+ marketers, we took part in new insights, lessons and best practices. Here are some of my reflections from our journey to Boston.

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Google updates: What you need to know & how your content can benefit

You know your company needs to be on the top page of Google search results. I'm sure you've been alerted by colleagues to the latest Google core update, called 'September core update' and informed that it might impact on your page rankings. But how much do you understand about how Google rates content? What exactly is a Google core update, and what is the relationship between a core update, content, and search results? Let's begin!

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Two key takeaways from INBOUND19

In September 2019 HubSpot held its annual INBOUND event in Boston. With some 26,000+ people attending and many interesting sessions and speakers, it's of course a great place to learn the tips and tricks of the inbound trade. But it's equally a great place to get a sense of emerging trends and potential shifts. Hence, rather than being a hands-on practical summary, this post highlights what I believe are the two key takeaways as to where inbound as a methodology seems to be headed in the not so distant future.

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Image vs Reality: Make the image never lie

“A photo never lies”—that’s what my grandmother used to say to me. Of course, she neither predicted nor lived in today’s digital society, where everyone walks around with a digital camera in their pocket.

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