Design tools 2019: Are you still using Photoshop to design websites?

Once upon a time, there was a client who demanded all designs to be delivered in PSD format, aka. Photoshop files, and each in two variants: desktop and mobile.

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INBOUND19: "A new species of disruptor"

In early September, I attended the event INBOUND19 together with my two colleagues, Elin and Stellan. Along with the other 26,000+ marketers, we took part in new insights, lessons and best practices. Here are some of my reflections from our journey to Boston.

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Google updates: What you need to know & how your content can benefit

You know your company needs to be on the top page of Google search results. I'm sure you've been alerted by colleagues to the latest Google core update, called 'September core update' and informed that it might impact on your page rankings. But how much do you understand about how Google rates content? What exactly is a Google core update, and what is the relationship between a core update, content, and search results? Let's begin!

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Two key takeaways from INBOUND19

In September 2019 HubSpot held its annual INBOUND event in Boston. With some 26,000+ people attending and many interesting sessions and speakers, it's of course a great place to learn the tips and tricks of the inbound trade. But it's equally a great place to get a sense of emerging trends and potential shifts. Hence, rather than being a hands-on practical summary, this post highlights what I believe are the two key takeaways as to where inbound as a methodology seems to be headed in the not so distant future.

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Image vs Reality: Make the image never lie

“A photo never lies”—that’s what my grandmother used to say to me. Of course, she neither predicted nor lived in today’s digital society, where everyone walks around with a digital camera in their pocket.

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Podcast: Marketing tips for launching a product

Last week I sat down with two of my colleagues to share their experiences and thoughts regarding product launches from a marketing and communication perspective.

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Do you publish your NPS-scores?

NPS (Net Promoter Score) is used by lots of companies. And one of the questions that I seldom get asked by businesses that have implemented NPS is, "Shall we make our NPS-score public?". How many companies are you aware of that publish their NPS-scores?

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Why charities need to increase conversion, part 2

This article is the second of two on the topic ‘Why charities need to increase conversion’. It will guide you through the benefits of increasing conversion, barriers preventing conversion, and how charities can increase conversion.

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How well do you know LinkedIn?

A modern sales and marketing person should know LinkedIn inside out. So, I've put together a quiz asking about LinkedIn statistics and facts. Take the quiz and find out how well you know LinkedIn.

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Why charities need to increase conversion, part 1

This article is the first of two on the topic ‘Why charities need to increase conversion’. The posts will guide you on why charities need to increase digital conversions, problems encountered by charities with conversion and the benefits of increasing conversion. 

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Have you paid attention to the white space when going cross-cultural?

It is so easy to forget that perception is in the eye of the beholder. That is something I kept coming back to when living in China for almost three years and creating layouts and presentations for a mixed Eastern-Western audience at a global merchandise company. Here are some insights I would like to share about what you should keep in mind when creating visual content in China.

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How to succeed online? Be a butcher!

It's Friday afternoon, and I stand in the queue to my local butcher. As I approach the counter, I notice that the customer in front of me is greeted with a polite smile and the question "Should it be the usual?". "Yes please, and also some cold cuts since I have friends visiting this weekend". When it is my turn, I am greeted with a happy "Hi Anders!",  followed by a chat about my favourite football team.

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Online presence and lead generation

In a world where everyone says that they want to generate sales leads through online, what do you need to prioritise?

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B2B sales challenges tend to endure, part 2

Why is B2B-sales still challenged by the same things as twenty years ago? I see the same main challenges and obstacles in 2019 as 1999.

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B2B sales challenges tend to endure, part 1

What is the proper first step for B2B-companies sales teams to be a bit more relevant online? The key to online relations is to be relevant to the people that you want to provide answers and guidance for.

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