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The Onlinification Blog
Thoughts, facts and knowledge about online and digital
Sweden’s inbound blog (in Swedish)
The Onlinification Hub
Thoughts, facts and knowledge about online and digital
Social media calendar for 2020
Why digital transformation fails
What is digitisation, digitalisation and digital transformation
The omnichannel delusion
What challenges do companies have producing knowledge content?
How to implement a knowledge hub
Reflections from Episerver Ascend 2019 in Miami
Design lessons from a 15 year old game
Openness, trust and inbound
How to continuously produce quality content
Why chatbots are important and how they work
How to invite to offline events in an inbound way
Is modern B2B-sales social?
Interesting things we’ve bookmarked recently (Oct 2019)
How to embrace change through online and digital
Are you a truly customer-centric company?
How well do you know Instagram? Take the quiz!
Do you still use pen and paper?
Design tools 2019: Are you still using Photoshop to design websites?
INBOUND19: "A new species of disruptor"
Google updates: What you need to know & how your content can benefit
Two key takeaways from INBOUND19
Image vs Reality: Make the image never lie
Podcast: Marketing tips for launching a product
Do you publish your NPS-scores?
Why charities need to increase conversion, part 2
How well do you know LinkedIn?
Why charities need to increase conversion, part 1
Have you paid attention to the white space when going cross-cultural?
How to succeed online? Be a butcher!
Online presence and lead generation
Why is B2B-sales still challenged by the same things as 1999?
What is the first step for B2B-companies to be more relevant online?
How to plan your Social Media content
How to drive traffic from Instagram
Amazon vs Alibaba
Change is slow–very slow
Online nomenclature - What is what?
Big data! Do you have your small data in place?
Podcast with Biolin Scientific: Product Marketing then and now
Reasons to get started with inbound
Baidu vs Google
Stop asking your customers about satisfaction and expectations!
The most downloaded content offers of the first half of 2019
Ready to be amazed by a new device!
Halfway through 2019 – The most read blog articles
Summer reading 2019
How can I repurpose our marketing and sales content?
How to get tangible results from trade shows
How do you tackle content creation?
Tips for creating buyer personas
Why is business blogging so crucial?
What does Amazon know?
Are you just present or are you active on LinkedIn?
Why are we not top 3 on Google?
Is data generated through online a C-level concern?
What is NPS and how to use it?
A brief digital outlook 2019
What are the three most common questions from your customers?
Is the inbound methodology the modern marketer’s trump card?
How Augmented Reality can improve B2B sales
Impressions from MWC19 - 5G is on our doorstep
Podcast with HubSpot: Thoughts about the future of online and digital
What is the difference between VR, AR, MR and XR?
What is the difference between a blog, vlog and slog?
Reflections of Episerver Partner Close-Up Event 2019
Why people attend seminars and keynotes about onlinification and digitalisation!
How to run successful inbound campaigns
The most read blog posts 2018
The most downloaded content offers 2018
D-B2B 2018 main takeaways
A brief digital outlook - what's buzzing and what does it mean?
Why doesn't my refrigerator order my food?
Amazon - Your future partner or competitor?
Time to appoint a CAO, a Chief Analogue Officer!
How to maximise traffic & conversion rate on published blog posts
How to overcome the primary obstacles to digital transformation
Reflection on how it is to be a human being today
Time to really get to know your customers
Is it disruptive to have satisfied customers?
Do you understand why you should only look from the outside?
Do you want to improve your online and digital skills?
How are you doing online?
Online & Digital evolution: To be fast or in a hurry
The 4 most important SEO ranking factors according to industry studies
Is your website designed to meet a mobile user’s expectation?
The ten commandments of online and digital
Is it possible to recruit modern B2B marketers?
A brief history of Search Engine Optimization (SEO)
Time to close marketing, sales and aftersales?
What mobile apps do 18–34 year olds’ use the most?
Is your company customer-centric?
The five most read blog posts 2017
How to fry chicken using Virtual Reality
What traditional company is most ‘onlinified’ and digitalised?
Resources for those that want to know more about GDPR
How to clean your contact database – 5 criteria & common sense
Are you a strategist?
What are B2B buyers’ biggest turnoffs?
Will your company stay relevant in an onlinified and digitalised world?
Quote of the week, by Jack Ma
How to save the environment (and money) using CGI
How to get going with Kanban project management in your team!
How to make people understand your product or service
Is your organisation structured to manage change?
Definition of the week: What is online KPIs?
17 things to check before publishing content online
Definition of the week: What is a trend?
Books we are reading this summer
How to set the priorities within your to-do-list with an ABC analysis
Quote of the week, by Germany Kent
What is an editorial board and why do you need it for your business blog?
Quote of the week, by Jeff Bezos
Time to ‘kill’ the USPs!
Definition of the week: What is customer experience?
How to get through your to-do list when other things always pop-up
Stat of the week – IoT
Are you aware of your customers’ micro-moments?
Why are you not on WeChat?
Stat of the week – smart cities
What is Online vs. Digital?
Stat of the week – average marketing budget
Are Chinese Internet giants heading our way?
Stat of the week – connected spectacles
Why doesn’t my smartphone charge when I put it on a table?
Virtual meetings – how to adapt your communication skills
Stat of the week – B2B buyer journey
What to focus on when deciding keywords – and 3 research tools to use!
How to create good images – and stop that scrolling thumb!
Stat of the week – Facebook users
Making your website work for you
Improve your online presence: Make your words inseparable
Stat of the week – Chinese eCommerce
Explaining how technology works using 3D/CGI
If you know how, show how!
Stat of the week – mobile website traffic
Are you adjusting to a digital reality?
What is social selling and should you use it?
Stat of the week – Social Media usage
How to guide your online visitor using visual hierarchy
What and how to research before meetings!
Stat of the week – Smartphones and in-store purchasing
Augmented Reality is already changing the workplace
Will kids born today have driving licenses?
Stat of the week – LinkedIn and women
Is your content underperforming? 5 common mistakes to avoid
7 tips to get started with an agile project
Stat of the week – Online banking
Should I use subdomains or subdirectories from an SEO perspective?
The end of companies as we know them?
Stat of the week – Instagram users
What brand treats you exactly like you want to be treated?
Stat of the week – Mobile Users
3 reasons why companies should use CGI in 2017
Boost your lead generation with WCMS and Marketing Automation
Stat of the week – YouTube views
Steady change creating big impact – impressions from MWC17
Stop presenting you and your company!
Stat of the week – WeChat
What is Kanban process management and why, when, how should you use it?
How many promoters do you have?
Stat of the week – Marketing Budgets
How to track Facebook and Instagram ads in HubSpot
Tips for creating engaging video content online
Stat of the week – Messaging Apps
Tips for proofreading blog posts
5 current thoughts about social media
Stat of the week – Watching YouTube pre a purchase decision
What is a waterfall project?
The top 6 Chinese social media sites in 2016
Be the brand experience conductor for digital natives
Is your company providing effortless simplicity?
Stat of the week – Voice Search
How to pull off the perfect photo/video production
Should I use PIM, DAM or both?
Stat of the week – Search
The failure button
Stat of the week – Amazon
Kotler says innovation is the future!
What is the concept of user memory and how could you apply it for customer satisfaction?
Stat of the week – Artificial Intelligence
How Augmented Reality can increase your customer loyalty
‘Just go home and sleep!’ – or how to break a creative block
Stat of the week – WiFi in-car
What is Industry 4.0 and why is it important?
Build a strong brand through simplicity
Stat of the week – Mobile broadband
What is an agile project?
How to reuse existing content and repackage it for blog posts
Stat of the week – Mobile Adblocking
Reflections and snapshots from #INBOUND2016
Key takeaways from #INBOUND2016
Stat of the week – Google searches
What is A/B testing and why, when and how shall I use it?
Make your facts pop—8 things to think about when creating an infographic
Stat of the week – Marketing Spend
Digital transformation – do we need heroes?
How do Marketing Automation Systems work?
Stat of the week – Online users
How you make people want to change
What makes content good, great or out of this world?
Stat of the week – Content Marketing
How to overcome your digital marketing skills gap
Five reasons to use 3D/CGI in your next campaign
Stat of the week – IoT is strategic
How to get 100 employees to write blog posts
The 5 steps for making tech easy
Stat of the week – Pinterest users
Great CTA examples based on real-world data
Why the user manual could be the ideal Inbound content
Stat of the week – speed of usage of new technology
Ericsson Cloud sets a new standard for inbound campaigns
A brief history of 3D/CGI
10 things people hate about your website
Stat of the week – most preferred choice of communication
How a project brief lays the foundation for a successful project
A consistent nomenclature for HubSpot – 5 steps to the perfect internal naming convention
Stat of the week – Internet users in China
5 tips for Marketing Managers going digital
Top 10 takeaways from the 2016 State of Inbound Report
Quote of the week, by Stellan Björnesjö
Five tips on how to increase impact with your business blog!
What the updated Google Keyword Planner means for your inbound efforts
Quote of the week, by Martin Olausson
Do you dare to change?
5 learnings from Pokémon GO on how to increase Customer Experience!
Quote of the week, by Anders Bjorklund
Should you host your site (WCMS) cloud-based or on-premise?
Why connect your Google AdWords account to HubSpot?
Quote of the week, by Christopher Hitchens
Writing for online #3: How to get people to click your links offsite
Content overload and ROI failure
Quote of the week, by Susan Piver
How to build competitive advantage in the age of the social product
Digital impressions last forever...
Quote of the week, by Thomas Edison
Time to make tech easy!
Top 10 takeaways from the 2016 Internet Trends Report
Quote of the week, by Woody Allen
Quote of the week, by Lord Byron
Everything that can be sold online eventually will be – the proof is in the numbers
Quote of the week, by Annika Sörenstam
8 apps you need this summer
Quote of the week, by Andy Warhol
Happy summer reading
Quote of the week, by Charles de Gaulle
Six tips for creating a business blog content machine
How to get your organisation onboard with Inbound
Quote of the week, by Zlatan Ibrahimović
A buyer’s perspective on purchasing projects from an agency
Analytics and culture
Quote of the week, by Ingvar Kamprad
Top reasons why companies fail with Inbound
Why I threw away pen and paper in 2001 and went digital first!
Quote of the week, by Jay Baer
Stay safe – use free images with a CC0 license
How to calculate ROI for CMS?
Quote of the week, by Charles Darwin
7 steps to maximize the outcome when buying a project from an agency
Why is it so hard to change?
Quote of the week, by Eleanor Roosevelt
Buyer’s journey content that makes impact
What is Inbound?
Quote of the week, by Guy Kawasaki
What is WCMS and why should you use one?
What is a DDoS attack and how can you be protected?
Quote of the week, by Mark Zuckerberg
Writing for online #2: How to compose texts that people will read
Inspiring content that triggers personas
Quote of the week, by Jim Rohn
Happy image hunting – 10 great sources for free images!
6 things to prepare before you upload your podcast to iTunes
Quote of the week, by Åsa Lundell
What is Internet of Things and why is it important?
4 areas you need to prioritise when reporting Inbound to management!
Quote of the week, by C.S. Lewis
6 reasons why you should quit newsletters and start blogging instead!
Personalisation without being intrusive
Quote of the week, by Daniel Ek
How to challenge without failing
What is the ‘filter bubble’?
Do you have people in your marketing images?
Quote of the week, by Sun Tzu
Creating platforms to support Inbound, brand & communication
What I use my smartwatch for
Which offsite touch point is most important for your company?
Twitter – 10 tips to get started
Quote of the week, by Milan Kundera
Writing for online #1: How to create compelling content
How to build a smarter brand using on-the-fly, real-time communication
Quote of the week, by Hans Rosling
7 tips for effective email subject lines
How to reallocate budget from outbound to inbound marketing activities
My way into ‘Social Media’
How to use multiple accounts on Instagram
On the road to 5G and digital disruption has just started
Using LinkedIn for business intelligence
Quote of the week, by Marcus Sheridan
Instagram: Follow our example!
How to compare online touch points: Vimeo vs. YouTube
Quote of the week, by Anders Bjorklund
How to keep your email inbox empty
Help to write a blogpost!
How should I allocate my marketing budget?
Game changer for internal communication coming up!
Who will win Inbound Super Bowl tonight?
The five most read Zooma blogposts 2015
5 thoughts about Offsite Communities (a.k.a. social media)
Quote of the week, by Dan Lyons
Quote of the week, by Bernard M Baruch
5 things to consider when starting a podcast
Quote of the week, by Winston Churchill
The things we share with care during Christmas!
What is Net Promoter Score (NPS)?
Quote of the week, by Simon Sinek
Inbound + ecommerce organisation: Needed skills and typical roles
Quote of the week, by Christine Lagarde
Make business customer experience a human-to-human matter!
How inbound can affect future creation of novels
Quote of the week, by Jack Ma
Why you should use podcasts in your inbound mix
Things that help you create a loveable brand online
Quote of the week, by Albert Einstein
Report from #InboundDay2015, part 3/3
Quote of the week, by Arianna Huffington
Report from #InboundDay2015, part 2/3
Report from #InboundDay2015, part 1/3
Quote of the week, by Martin Luther King Jr.
How to live-tweet at events
Remember this when running a contest on Facebook
Why and how you shall use SlideShare
Why you should have a Company Page on LinkedIn
Quote of the week, by Tom Kelly
Improve your online presence: Dealing with long post titles
Zooma encourages you to take Corporate Social Responsibility
Quote of the week - Simon Sinek
How big should my marketing budget be?
It has never been so easy and hard to reach and interact with people
Quote of the week, by Daniel Ek
When should I send my email?
State of Inbound Report 2015
Gaining knowledge through podcasts
How to use ads to supercharge your Inbound Marketing
Quote of the week, by Geoff Hollingworth
What is business blogging?
Explore the presentations from INBOUND15
Will we work more in the future?
Quote of the week, by Dharmesh Shah
An energising week at INBOUND15
Quote of the week, by Howard Schultz
How to become Inbound certified
#INBOUND15 is kicking off this week
Save the date: Inbound Marketing Day 2015
You are Googled! Suggestions to increase online visibility.
A good read to improve online measurability
Do Swedes have more time off than others?
10 reasons to get started with inbound marketing
Trends impacting the customer experience
Making B2B Buying Personal
Book tips: "Start with why" by Simon Sinek
How Collaboration is Defining the Future of the Connected Car
The brain processes visual data "60,000" times faster...
How do you display your online results internally?
Are you ready for Google's mobilefriendliness as a ranking signal?
Final days at the Mobile World Congress
High-lights day two at the Mobile World Congress
First day at Mobile World Congress
Inbound marketing + ecommerce = true
Where's Google going next?
Cookie consent: How far do you need to go?
Amazon Dash: An attempt at reinventing grocery shopping
What is an online lurker?
Merry Christmas & Happy New Year
How to publish on LinkedIn Pulse!
What really matters during Agency selection?
5 steps when guiding an enthusiastic colleague
What is a "use case based efficiency maker"?
How to Build an Inbound Marketing Team
Zooma Presents Inbound Marketing Day
What do you want me to do online?
Faster decisions based on Big Data
Brian Halligan & Dharmesh Shah at Inbound 2014
Say hello to HubSpot CRM
Thank You for the Inbound Marketing Award!
The Distinguished Gentleman’s Ride - online fundraising meets offline fun
A quote by Larry Page
The case for...read more in blogs
12 Ways to Get More Blog Subscribers [Infographic]
A quote by Brian Halligan
Coin - A use case based efficiency maker
Online Trends: Mobile online traffic surpass desktop in Sweden
Online Trends - The world is connecting!
Online Nomenclature - What is sharevertising?
When will I be amazed by a device again?
Online Nomenclature - What is an interaction?
Online Nomenclature - What is KBI's?
A quote by Dharmesh Shah
How one brand is reinventing the ecommerce return experience
A quote by Brian Solis
Setting a strategy that generates great results
Brian Halligan & Dharmesh Shah - the Inbound Marketing Experience
The growing importance of a mobile onsite presence
Quote of the day by Elon Musk
Brand vs. consumer maturity: Reflections on buying a car in 2014
What is HubSpot?
Amazon's vision statement
John F. Kennedy's vision was an objective
Online Nomenclature - What is an online touchpoint?
What brands impress you?
May 2014 Trend Briefing - Consumer Trend Canvas
Is marketing harder today?
Online Nomenclature - What is the definition of online?
Interesting things we've bookmarked recently (May 2014)
Mobile World Congress 2014
Great ideas by disconnecting
Online consumer trust is on the rise according to Nielsen
Why compete and try to win awards?
Thanks Seth Godin!
Non-gamers and gamification
Podcast of the week: Beyond the logo
Podcast of the week: Criss cross
Podcast of the week: Painted by hand
Podcast of the week: To our peers
Podcast of the week: Woz–a gadget lover
Podcast of the week: Trigger all senses
Podcast of the week: Make your own luck
Will Google’s Penguin rise at the expense of the alt attribute?
Podcast of the week: The secret recipe
Podcast of the week: On calendar level
Interesting things we’ve bookmarked recently (June 2013)
Podcast of the week: Take advantage of your style
Podcast of the week: Relevance and value
Are you an online strategist?
Podcast of the week: Being a maker is an art form
Mobile Online Trends in Europe
Online Behaviour - I am important
The battle for Offsite in Europe: LinkedIn vs. Xing and Viadeo
CRM - Is the need to understand the customer more urgent than ever?
Is the European automotive industry approaching “peak car”?
Do you think screens and surfaces if I mention online?
Online Trends in B2B E-commerce
Making change happen inside companies and organisations
Do you still question Online?
Putting Mobile at the Heart of Online Strategy
A Marketing department: A room with three views
We are standing on the doorstep of the next great evolution
The 'secret' ingredients in Apple's recipe for success
Remember when you were impressed by the gadgets you got at work?
The automotive industry takes a leap of faith
How online behaviour forces companies to boost their online presence
Why you need to care about your conversion rate
Is apps "the thing"?
Follow the event "The Art Of Evolution" on twitter #taoe12
More space commuting, thanks to online!
Online trend spotting by Queen Mary
Can we trust facebook with our SMS data?
Two new facebook features to take note of
Online and retail store integration
Mays's Trendwatching Trend Briefing
Google Introduces Drive
Only 2% has happened
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