Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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Do you still use pen and paper?

If you are trying to facilitate change, you need to start with yourself and your habits. Therefore, when we started Zooma in April 2001, I decided to throw away my pen and paper to digitalise and onlinify my behaviour! How about you, do you still use pen and paper?

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Do you publish your NPS-scores?

NPS (Net Promoter Score) is used by lots of companies. And one of the questions that I seldom get asked by businesses that have implemented NPS is, "Shall we make our NPS-score public?". How many companies are you aware of that publish their NPS-scores?

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How to succeed online? Be a butcher!

It's Friday afternoon, and I stand in the queue to my local butcher. As I approach the counter, I notice that the customer in front of me is greeted with a polite smile and the question "Should it be the usual?". "Yes please, and also some cold cuts since I have friends visiting this weekend". When it is my turn, I am greeted with a happy "Hi Anders!",  followed by a chat about my favourite football team.

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Online presence and lead generation

In a world where everyone says that they want to generate sales leads through online, what do you need to prioritise?

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Why is B2B-sales still challenged by the same things as 1999?

I see the same main challenges and obstacles in 2019 as 1999.

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What is the first step for B2B-companies to be more relevant online?

What is the proper first step for B2B-companies sales teams to be a bit more relevant online? The key to online relations is to be relevant to the people that you want to provide answers and guidance for.

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Change is slow–very slow

I keep hearing lots of people claiming that everything changes so fast–I argue that this is b-s! I understand where it comes from, but see very little proof of it.

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Online nomenclature - What is what?

The advantage of being experienced in online and digital initiatives is that you find some key success factors that make a huge difference when implementing them early on. One of these is definitely to have a common understanding of what is what when it comes to the nomenclature used internally.

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Big data! Do you have your small data in place?

I am so tired of the buzz around big data. And I do not understand why B2B companies and their decision makers are so stressed and talk so much about big data when they do not even have their small data in place. 

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Baidu vs Google

The few western world companies that have prioritised China, all get aware of many differences from all perspectives on how to do business in the East. One questions that always comes up immediately is how Baidu functions versus how Google functions.

Below I try to cover the key differences between Baidu and Google.

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Stop asking your customers about satisfaction and expectations!

Are you tired of being asked questions from companies regarding your satisfaction and expectations? I know I am.

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Ready to be amazed by a new device!

Five years ago I posted a thought about when I will be amazed by a new device again. This thought was based on that I was one of the first individuals in Sweden that owned an iPhone, and that people were amazed and fascinated about it. When I bought my first Kindle and my first iPad, some people reacted similarly. But when will we be amazed by a new device again? I am so prepared! 

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Halfway through 2019 – The most read blog articles

Who can believe that we are over halfway through 2019 already! Hope the first six months went well for you! These are the most read articles on our blog this year so far. Enjoy!

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Tips for creating buyer personas

The importance of the buyer persona is evident but where do you start with building one?

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What does Amazon know?

No brand or company knows me better than Amazon does. From all the brands and companies that I have ever been a customer of, no one else is even close to knowing me as Amazon knows me. So what is it that they know?

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Three most popular posts