Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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Digitalisation now happen!

I have enormous respect for the unusual and extraordinaire situation in the world right now. At the same time, I reflect that one effect of everything ongoing is that 2020 will turn out to be the year when onlinification and digitalisation happen.

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Lifecycle stages: Leads and prospects are real people!

I'm sure you've all heard the terms and acronyms: Leads, MQLs and Opportunities. In this article, I'm going to define and clarify what companies need to know about lifecycle stages. And I've included a downloadable PDF, where I define each stage for you.

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Digital definitions

The importance of talking about the same things when it comes to online and digital is crucial. All new initiatives and prioritisations, when it comes to online and digital, require that everyone involved use the same terminology and definitions. Therefore I have created 'Online and digital definitions' for you.

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Brand voice

A clearly defined brand voice creates a strong direction for all communications. Learn how to define your brand voice and download the guide on how to build brand loyalty.

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Why is online B2B-communication not personalised?

Effective personalisation is crucial to succeeding in modern relations online. And this is common sense, and not at all easy to deliver upon. The challenges are two.

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Content, and why it's difficult to be relevant and engaging

What is the first place you go for answers or expert advice on an important question? We guess Google (or your preferred search engine). You are not alone— Google alone answers over four billion search queries every day.

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What is digital strategy?

Attending conferences, reading reports and articles, one can assume the whole world is evolving at a furious speed when it comes to online, digital, digitalisation, digitisation and digital transformation. If you feel you and your company is lagging or don't know what and how to prioritise, join the majority of companies - most are fumbling their way through this as well.

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What company treats you exactly like you want to be treated?

When was the last time you were impressed by a company you bought from and interacted with? In this article, you will find advice and examples on how to impress customers.

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Brand loyalty: And how to build it

According to the Pareto Principle, 80% of your companies revenue will come from 20% of your existing customers. So your focus should be to keep this group of customers very satisfied so that they keep coming back for more. If you do, you generate and have brand loyalty.

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How to interact with customers

I hope that B2B companies will soon make sure that they increase the number of thoughtfully integrated opportunities for their prospects and customers to have conversations with their experts.

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Business strategy: Do you bring business value?

With the year 2020 around the corner, it's time for you to begin thinking about and planning for your business success in the year ahead.

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The omnichannel delusion

A couple of years ago, I often got questions about what I thought about omnichannel. The other day one of our friends asked me "Why do you not want us to use the expression omnichannel?", referring to a meeting a while back when I said that I wanted them to stop using that expression.

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Is modern B2B-sales social?

Nearly half of the global population are social media users. If you wonder whether you should be active on social media, this number alone should answer the question. Should modern B2B-sales include social media?

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How to embrace change through online and digital

Whatever you are about to do involving online and digital, it must be fully aligned with your business strategy and your main company objectives.

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Are you a truly customer-centric company?

Becoming a customer-centric company, is that something the sales department handles with support from marketing? I believe such an approach is challenging and far too slow.

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