I see the same main challenges and obstacles in 2019 as 1999.
What is the proper first step for B2B-companies sales teams to be a bit more relevant online? The key to online relations is to be relevant to the people that you want to provide answers and guidance for.
I keep hearing lots of people claiming that everything changes so fast–I argue that this is b-s! I understand where it comes from, but see very little proof of it.
The advantage of being experienced in online and digital initiatives is that you find some key success factors that make a huge difference when implementing them early on. One of these is definitely to have a common understanding of what is what when it comes to the nomenclature used internally.
I am so tired of the buzz around big data. And I do not understand why B2B companies and their decision makers are so stressed and talk so much about big data when they do not even have their small data in place.
The few western world companies that have prioritised China, all get aware of many differences from all perspectives on how to do business in the East. One questions that always comes up immediately is how Baidu functions versus how Google functions.
Below I try to cover the key differences between Baidu and Google.
Are you tired of being asked questions from companies regarding your satisfaction and expectations? I know I am.
Five years ago I posted a thought about when I will be amazed by a new device again. This thought was based on that I was one of the first individuals in Sweden that owned an iPhone, and that people were amazed and fascinated about it. When I bought my first Kindle and my first iPad, some people reacted similarly. But when will we be amazed by a new device again? I am so prepared!
Who can believe that we are over halfway through 2019 already! Hope the first six months went well for you! These are the most read articles on our blog this year so far. Enjoy!
No brand or company knows me better than Amazon does. From all the brands and companies that I have ever been a customer of, no one else is even close to knowing me as Amazon knows me. So what is it that they know?
Lots of people still believe that LinkedIn is just a CV database and, as a result, some companies have even handed over the company page to be run by the HR department. That's a mistake. In my opinion, there are some primary business reasons for using LinkedIn, and they both have very little to do with HR.
I am amazed by how many people still ask this question. Moreover, I am astonished by how people still get surprised when they learn that Google personalises their search results even when they are logged out or in private browsing mode.
Very few would argue if I claim that decision-making shall always be relying on facts, information, knowledge and structured data. At the same time, to make decisions based on other than financial data is very uncommon at C-level. I believe that moving forward, your company's executive team needs to start prioritising using data when making decisions.
NPS is the abbreviation of Net Promoter Score. A metric for assessing loyalty for a company, the brand, products or services. NPS is used as apart of relationship management and the metric is easy to calculate. In this article, I give you a quick glance at how it works.