Elin Salekärr

Elin is a Project Manager at Zooma since 2011. She thinks a lot, wants everyone to be onboard and appreciates all kinds of clever communication.
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Have you paid attention to the white space when going cross-cultural?

It is so easy to forget that perception is in the eye of the beholder. That is something I kept coming back to when living in China for almost three years and creating layouts and presentations for a mixed Eastern-Western audience at a global merchandise company. Here are some insights I would like to share about what you should keep in mind when creating visual content in China.

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