Fabian Zetterberg

Dedicated Inbound Specialist since 2015 with a pragmatic approach and sound business acumen. Obsessed with evaluating and optimizing stuff.
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Why chatbots are important and how they work

The way we communicate with each other has changed. Customers want their problem solved quickly. 71% of people are willing to use Messenger apps to get customer assistance. Find out in this article why chatbots are important and how they work.

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How to maximise traffic & conversion rate on published blog posts

Once you have been publishing blog posts for a while, it’s time to review the result! If you’re like most hard-working marketers, you don’t have a whole bunch of time for researching best practices, analyse your data and decide the best actions. Luckily for you, I have put together an easy-to-use quick-guide which will save you time and help you get going.

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How to clean your contact database – 5 criteria & common sense

The contact database is at the heart of your inbound efforts, and you have probably struggled to get it to where it’s at today. Eventually, however, you’ll reach a point when the number of contacts in your database and the quality of the leads (and customers) you’re generating is no longer paying the same dividends as it used to. The solution to this is to clean your database from time to time and get rid of those contacts that are no longer adding value to your pipeline. Here’s how it works!

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What to focus on when deciding keywords – and 3 research tools to use!

We all want to have proper knowledge about our audience before we produce our online content. Understanding which keywords resonate with our personas, and which keywords rank high in search engines, is an important part of that. However, things tend to get complicated when search engines keep shifting their recommendations on what to focus on regarding keyword optimisation. Nevertheless, I will try to give you an overview of the latest trends and the best tools to use. 

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How to track Facebook and Instagram ads in HubSpot

If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).

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5 learnings from Pokémon GO on how to increase Customer Experience!

What’s the secret to launching an overnight worldwide success? 20 years of practising! Pokémon GO has done a lot of things right, and we thought it would be interesting to look into some of those things and see how we can apply them to Customer Experience and Inbound.

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Why connect your Google AdWords account to HubSpot?

Zooma partner HubSpot has made it possible to connect your Google AdWords account to HubSpot. You can now combine your data in one place and go beyond just Click-through-rates. 

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4 areas you need to prioritise when reporting Inbound to management!

You probably know that the measurement possibilities in the digital world are endless and that there’s a ridiculous amount of data generated by being present online. With that in mind, it can be difficult to navigate the jungle of charts and sheets when analysing your marketing actions and monitoring your business progress. ‘Why am I looking at this number and what do you want me to do based on that!?’ Let’s take a look at 4 areas you should prioritise when reporting Inbound performance to management.

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Help to write a blogpost!

Have you ever felt that anxiety build up inside when the ‘blogpost-publish-date’ is moving towards you at a fast pace? I do, so I decided to help you by helping me with some hands-on, practical tips & tricks for how to get going and more importantly—how to finish.

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Make business customer experience a human-to-human matter!

Are there humans behind the numbers or just random John Does in a procurement department? I believe they are humans, and that gives us the chance to interact with them from a Human-to-Human (H2H) perspective. I want to give you 4 critical parts in how to succeed with Inbound thinking and how to apply it to your Business Customer Experience.

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