Mark Hooley

Mark has a passion for engaging communications and great branding. He loves to create content that gets results.

Google updates: What you need to know & how your content can benefit

You know your company needs to be on the top page of Google search results. I'm sure you've been alerted by colleagues to the latest Google core update, called 'September core update' and informed that it might impact on your page rankings. But how much do you understand about how Google rates content? What exactly is a Google core update, and what is the relationship between a core update, content, and search results? Let's begin!

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Why charities need to increase conversion, part 2

This article is the second of two on the topic ‘Why charities need to increase conversion’. It will guide you through the benefits of increasing conversion, barriers preventing conversion, and how charities can increase conversion.

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Why charities need to increase conversion, part 1

This article is the first of two on the topic ‘Why charities need to increase conversion’. The posts will guide you on why charities need to increase digital conversions, problems encountered by charities with conversion and the benefits of increasing conversion. 

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