If you're in marketing, you've probably heard of marketing automation. Many have been intrigued by the "automation" part. Is it possible to automate certain things and never have to care about them again? The answer is yes in one way and no in another, and if you do it well you'll have more to do's than ever before. In this article, we'll explore the subject of what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.