Stellan Björnesjö

Online Strategist at Zooma since 2012. 15+ years of experience as a manager, business developer and specialist within online and e-commerce. Has a perpetual drive for knowledge, and knows what to do with it. Find him on LinkedIn and Twitter.
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Top 10 takeaways from the 2016 State of Inbound Report

Every year for the last eight years, HubSpot has come out with a report where it has surveyed thousands of marketers and salespeople around the globe about their challenges, priorities, and strategies in marketing and sales. This year is no different and today the 2016 edition of the State of Inbound report is released. If you have enough time and interest, make sure you read the full report. If not, this is our short top 10 takeaways from it. Enjoy!

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How to build competitive advantage in the age of the social product

A couple of years ago there was an article published in Harvard Business Review named The Age of Social Products. It might sound very futuristic, but in fact, already at that time the age of social products was already here. So what is it and how is it transforming the basis of what competitive advantage is?

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Top 10 takeaways from the 2016 Internet Trends Report

Every year, Mary Meeker of venture capital giant Kleiner Perkins Caufield & Byers comes out with a yearly Internet Trends Report. On June 1st it was time for the 2016 edition and if you want a good read for the summer holidays enjoy the full 213 pages. If not, this is our short top 10 takeaways from it. Enjoy!

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Everything that can be sold online eventually will be – the proof is in the numbers

Predicting the future is always a risky thing so the above statement is a bold one to make. However, in this case I like my odds. There is both a philosophical conviction and statistical proof, and contrary thinking will probably end up as wishful thinking. So, read this article and be inspired to unleash your online business.

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Analytics and culture

Anyone in marketing and sales today realise the need to make educated decisions based on data, but few manage to get to a point where ambition becomes reality. Resources are added, investments are made, but one important component tends to be overlooked, the one thing that ultimately determine success: A metric driven culture. 

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What is the ‘filter bubble’?

Have you ever heard of the ‘filter bubble’? In this blog post we’ll shortly explain the concept, and why it’s important to be aware of it when decision makers google content from your brand. Or to put it another way; have someone ever come to you for an explanation as to why they can’t find stuff from your brand anywhere ‘despite all the efforts’?

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Using LinkedIn for business intelligence

LinkedIn of course is a great place to follow professional connections, your own organisation, discuss in groups or share content and learn from experts in many subjects. But did you think about using it for business intelligence like scoping the size of the marketing department of your competitor?

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How to compare online touch points: Vimeo vs. YouTube

A common question we get is how to make choices between "sister" offsite touch points online. For example how do you decide whether YouTube or Vimeo is the right place to host video content? In this post we’ll cover a few of the tricks you can apply as well as some of the concrete things you should think about! 

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Inbound + ecommerce organisation: Needed skills and typical roles

Earlier this year we wrote an article about how Inbound enhances ecommerce, and why it's relevant throughout the full customer lifecycle. Today we're following it up with a look at how to organise your ecommerce department around the Inbound methodology, what typical roles are needed and the skills necessary for someone looking to fulfil these roles.

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Inbound marketing + ecommerce = true

A few years ago few had heard of (nor understood) the principles behind Inbound Marketing and how it reflects the changes in human consumtion of information that have happened over the course of the last 10 years. Hence, back then we decided among other things to write a blog piece about it, explaining inbound marketing in short. Now it's time again, but this time it's to explain how inbound marketing enhances ecommerce, and why it's relevant throughout the full customer lifecycle.

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Where's Google going next?

Lot´s of people are speculating in where Google is going next. So far Google have been easy to understand, they have been driven by the maximisation of their search advertisement business which have lead them to reinvent for example email, and for those who don't mind about the privacy concerns it's been mostly great! So what now?

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Cookie consent: How far do you need to go?

A question on the radar for many companies in the past year has been how to get user consent for using cookies on their respective .com/.xx's? Because a lot has been said and because we've received this question fairly often it is time to share our view on the subject. 

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Amazon Dash: An attempt at reinventing grocery shopping

While online shopping in general has gone mainstream, grocery shopping has still some way to go before we can consider it a part of daily life for the masses. In April 2014 Amazon launched Amazon Dash, an ambitious attempt at reinventing how we buy our daily products by combining hardware, software and mobile.

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Brian Halligan & Dharmesh Shah at Inbound 2014

We sometimes get questions about the history of HubSpot and where it is headed. This year in their keynote presentation at the Inbound conference, HubSpot co-founders Brian Halligan and Dharmesh Shah shared their vision for inbound marketing and sales by revisiting their story and how the concept of inbound came to be. 

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Say hello to HubSpot CRM

As you may know from following this blog or any of Zooma's offsite presence, this year we are attending HubSpot's annual INBOUND conference in Boston. Each year there are major product announcements and this year is no different. On stage this evening HubSpot's co-founders Brian Halligan and Dharmesh Shah announced two new important product updates for 2015; an integrated CRM system and the redesign of Signals into a new product called Sidekick. Here is what Brian and Dharmesh had to say as well as a brief overview in anticipation of a more detailed update to follow.

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