The importance of talking about the same things when it comes to online and digital is crucial. All new initiatives and prioritisations, when it comes to online and digital, require that everyone involved use the same terminology and definitions. Therefore I have created 'Online and digital definitions' for you.

Most B2B companies are rushing to become more digital. For some, it's about tech and systems. For others, using digital is a brand new way of interacting with prospects and customers. And for others, it represents a new way of doing business.

None of these definitions is necessarily incorrect. The diverse perspectives often divide the leadership because they reflect a lack of alignment and shared vision of where their business needs to go and how.

Often, this results in fragmented initiatives and misguided efforts that lead to missed opportunities, and only brings increased workloads or false starts.

Therefore I have created "Online and digital definitions" in PDF, feel free to download it. You pay for it with your company email address.

Download digital definitions

Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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