As 2019 comes to a close, you may need a social media calendar template with relevant holidays and events for 2020. A social media calendar helps you to plan, coordinate, and schedule all your social media content in advance. You can download the template below.
What is a social media calendar?
A social media calendar is a document (e.g. a spreadsheet) that you can use to plan and schedule your social media content across your social media channels. Your social media content should be strategically relevant and made as part of your overall marketing plan and in line with the objectives. With the right messages in the form of text, images, videos, captions and hashtags, you can reach the right audience at the right time.
Why should you use a social media calendar?
Once you have created a social media content strategy, take the time to transfer the strategy to a spreadsheet. You will not only get an overview, but the strategy itself also becomes much more manageable and tangible. If it is theoretically said that you should use quotes from influencers and colleagues to strengthen your company profile, this means in practice now to collect these quotes, graphically prepare them, plan them through the different channels at different times, etc. A calendar is a perfect place to collect all data and information. With a social media calendar, you save time, nerves and don’t forget business-related events and important holidays. You can track the process, plan and prepare your content step by step.
Important events and holidays in January 2020
Major events, important anniversaries as well as national or international events are ideal for use in social media marketing. They help you to create social media content and reach your audience on specific dates. Below, I have listed some events/holidays in January 2020.
- January 1, 2020: New Year’s Day
New Year’s Day is a perfect opportunity to wish your audience a good start into 2020 and to share your New Year’s resolution and ask your audience for their resolution. Use this hashtag: #NewYearsDay.
- January 2, 2020: Trivia Day
Trivia day is the perfect day to share knowledge. Create a quiz and post trivia questions about your brand or industry. Use this hashtag: #TriviaDay.
- January 4, 2020: Science Fiction Day
Many science fiction fans celebrate this day. It corresponds with the official birthdate of famed science fiction writer Isaac Asimov. Share science fiction book or movie recommendations. Use this hashtag: #ScienceFictionDay.
- January 9, 2020: Stairs Day
Encourage your audience to stay fit and healthy. Skip the elevator, use the stairs and post it. Use this hashtag: #TakeTheStairsDay
In the below template, you can find more events/holidays that resonate with most audiences such as “International Day of Education” or “Thanksgiving” for 2020.
Social media calendar 2020 template for download
Download our free social media calendar for 2020 as an Excel template to get started. You can customise it to suit your own needs by adding to the columns.