Frequently, we get the question from customers on how to implement a knowledge area on their .com/.xx with useful content for their audience. In this article, I explain how we guide them in the process and implementation of such a space.
What is a knowledge hub?
A knowledge hub is a content area filled with knowledge content. Depending on the size of your audience, you might need more than one focus area to be able to address the intended people with the right content. The hub is the spot that keeps it all together. The content should be objective, relevant, and neutral. It consists of articles and (gated) content offers and should be created by credible authors. The focus should be on the needs of the personas, so this is not the place for advertising or bragging about having the best product in the world. You want to solve the problems or answer the questions people are experiencing. Do that, and they will come back searching for more.
An excellent example of a knowledge hub is the Volvo Trucks Knowledge Hub. Different experts provide knowledge content about trucks, transport and technology along the customer journey, separated into three different main focus areas:
- Driver’s World
- Technology & Innovation
- Sustainable & Profitable Business
Why you need a knowledge hub
Building a knowledge hub is an integral part of your marketing and communication strategy. It can help you build credibility, become more of a thought leader in your industry, and it can boost your SEO. It is crucial to be able to attract the interested and generate leads that drive more business. Companies who use knowledge hubs or blogs receive 67% more leads than those who do not. To meet this demand and be able to provide relevant, engaging and up-to-date content, a knowledge hub is a good format.
Checklist: How to implement a knowledge hub
Starting a knowledge hub requires planning, resources and effort to achieve a reasonable ROI. The checklist below helps you to prioritise the essential components of starting a knowledge hub, and to plan a successful launch or relaunch.
Download an extended step-by-step guide
A free 27-page step-by-step guide to help you launch or relaunch a successful knowledge hub and bring your inbound efforts to the next level. I will guide you through the important steps to make the most of it.
If you have questions regarding implementing a knowledge hub, get in touch with us.