Continuing upon a series, we are sharing some of the most interesting articles, podcasts, and other sources the zoomers have recently consumed. We hope you find them useful!
This month we have several digital and marketing outlooks 2020, a list of what executives read 2019, a tool, some interesting podcasts and more. Enjoy!
Resources we have bookmarked in January
Digital outlooks and trends 2020:
- Ecommerce trends 2020
Check out Shopify’s predictions for what trends will change eCommerce in 2020.
- Data-driven marketing and advertising outlook 2020
The 5th annual study, by Dun & Bradstreet, uncovers where B2B marketers need to focus next.
Link: Customer Experience is Key to B2B Marketing Success
- Digital trends shaping CX and marketing in 2020 by Brian Solis
Summary: Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours.
Link: 11 digital trends shaping CX marketing 2020
- The future of the customer experience in EMEA 2030
Futurum and SAS conducted a global survey including more than
1 000 consumers and brands from Europe, the Middle East and Africa to understand what defines customer experience today and how it’s evolving through the year 2030.
Link: Customer experience in EMEA 2030 whitepaper
- Don’t mistake execution for strategy
Graham Kenny, managing director of Strategic Factors, experiences that managers often confuse a strategy’s design with its execution. He claims that recognising the difference between these two will have a major and positive impact on your organisation’s performance.
Link: Don’t mistake execution for strategy
- Great content marketing examples and ideas
Running out of content marketing ideas? Then this article is for you! Kyle Byers, Founder of GrowthBadger, worked with over a dosen expert marketers to collect, summarise and organise more than 100 successful content marketing examples.
Link: 100+ GREAT Content Marketing Examples & Ideas [With Results]
- A keyword tool: Keywords Everywhere
This keyword tool shows you monthly search volumes, cost per click and competition data of keywords on multiple websites. The Keywords Everywhere browser add-on can be easily installed on either Chrome or Firefox.
Link: Keywords Everywhere
- The new dot com bubble: online advertising
What do we really know about the effectiveness of digital advertising?
Link: The new dot com bubble is here: it’s called online advertising
Artificial Intelligence (AI):
- Free AI course courtesy of the Finnish government
Join over 320,000 other people learning about the basics of AI.
Link: Elements of AI
- TED Talks Daily
Hear thought-provoking ideas on every subject imaginable—from Artificial Intelligence to Zoology, and everything in between—new episode published every weekday.
Link: Castbox: TED Talks
- How Basecamp build software
This podcast is for production teams (developers, designers and strategists, but also project managers). In below episode, Adam talks to Ryan Singer of Basecamp about how they plan, structure, and execute on new features.Link: Full Stack Radio: How Basecamp Builds Software
- Dumma Människor
A podcast about popular culture, psychology and human behaviour (in Swedish).
Link: Castbox: Dumma Människor
- Website carbon calculator
How is your website impacting the planet? Click the link below and estimate your website carbon footprint
Link: Website carbon calculator
- Targets and options for reducing lifestyle carbon footprints
This report demonstrates that changes in consumption patterns and dominant lifestyles are a critical and integral part of the solutions package to addressing climate change.
- Best movies 2019
From Avengers: Endgame to Knives Out, these were the most compelling flicks to hit theatres last year.
Link: Best movies 2019
- A CEO reading list for 2019
McKinsey & Company asked leaders of some of the world’s biggest organisations to share the books they look forward to reading or revisiting.
Link: What executives are reading in 2019
- Make coverage reports, fast
Click the link below and you can start a trial if you like.
- Welcome to the world of coal
Learn more about coal (in Swedish).
Link: En koll pa kolet