Continuing upon a series, we are sharing some of the most interesting articles, podcasts, and other sources the zoomers have recently consumed. We hope you find them useful!

This month we have several digital and marketing outlooks 2020, a list of what executives read 2019, a tool, some interesting podcasts and more. Enjoy!

Resources we have bookmarked in January

Digital outlooks and trends 2020:

Strategy:

  • Don’t mistake execution for strategy
    Graham Kenny, managing director of Strategic Factors, experiences that managers often confuse a strategy’s design with its execution. He claims that recognising the difference between these two will have a major and positive impact on your organisation’s performance. 
    Link: Don’t mistake execution for strategy 

Content marketing:

  • Great content marketing examples and ideas
    Running out of content marketing ideas? Then this article is for you! Kyle Byers, Founder of GrowthBadger, worked with over a dosen expert marketers to collect, summarise and organise more than 100 successful content marketing examples.
    Link: 100+ GREAT Content Marketing Examples & Ideas [With Results]
  • A keyword tool: Keywords Everywhere
    This keyword tool shows you monthly search volumes, cost per click and competition data of keywords on multiple websites. The Keywords Everywhere browser add-on can be easily installed on either Chrome or Firefox.
    Link: Keywords Everywhere 

Online advertising:

Artificial Intelligence (AI):

  • Free AI course courtesy of the Finnish government
    Join over 320,000 other people learning about the basics of AI.
    Link: Elements of AI
Podcasts:
  • TED Talks Daily
    Hear thought-provoking ideas on every subject imaginable—from Artificial Intelligence to Zoology, and everything in between—new episode published every weekday. 
    Link: Castbox: TED Talks
  • How Basecamp build software
    This podcast is for production teams (developers, designers and strategists, but also project managers). In below episode, Adam talks to Ryan Singer of Basecamp about how they plan, structure, and execute on new features. 
    Link: Full Stack Radio: How Basecamp Builds Software 
  • Dumma Människor
    A podcast about popular culture, psychology and human behaviour (in Swedish). 
    Link: Castbox: Dumma Människor

 Other topics:

  • Website carbon calculator
    How is your website impacting the planet? Click the link below and estimate your website carbon footprint
    Link: Website carbon calculator
  • Targets and options for reducing lifestyle carbon footprints
    This report demonstrates that changes in consumption patterns and dominant lifestyles are a critical and integral part of the solutions package to addressing climate change.
    Link: Report
  • Best movies 2019
    From Avengers: Endgame to Knives Out, these were the most compelling flicks to hit theatres last year. 
    Link: Best movies 2019
  • A CEO reading list for 2019
    McKinsey & Company asked leaders of some of the world’s biggest organisations to share the books they look forward to reading or revisiting. 
    Link: What executives are reading in 2019
  • Make coverage reports, fast
    Click the link below and you can start a trial if you like.
    Link: CoverageBook
  • Welcome to the world of coal
    Learn more about coal (in Swedish).
    Link: En koll pa kolet

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Niyat Ghebremichael

Niyat loves to create content, and she helps to bring campaigns & ideas to life. ​
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