I see the same main challenges and obstacles in 2019 as 1999.
What is the proper first step for B2B-companies sales teams to be a bit more relevant online? The key to online relations is to be relevant to the people that you want to provide answers and guidance for.
I believe that you shall plan, coordinate, and schedule all your social content in advance with a Social Media Content Calendar. Feel free to download our free template to organise your Social Media posting.
Millions of people use Instagram every day – from users to influencers and companies. Our Instagram account "zooma_and_friends" is one of the 25 million business accounts on Instagram. Today, we want to share our experience about how you can drive Instagram traffic to your website, blog, or any other page.
Lots of B2B companies have the ambition to provide ecom for their customers. And I usually advise them to start by looking at what others do. When looking at the giants for inspiration or ideas, one should be aware of the fundamental differences in their strategies and business models respectively. Also, it's important to make the relevant comparisons to your own business situation.
I keep hearing lots of people claiming that everything changes so fast–I argue that this is b-s! I understand where it comes from, but see very little proof of it.
The advantage of being experienced in online and digital initiatives is that you find some key success factors that make a huge difference when implementing them early on. One of these is definitely to have a common understanding of what is what when it comes to the nomenclature used internally.
I am so tired of the buzz around big data. And I do not understand why B2B companies and their decision makers are so stressed and talk so much about big data when they do not even have their small data in place.
The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.
We've communicated a lot about inbound through the years. Hopefully, like many others, you're convinced of inbound by now. But maybe you need arguments to persuade your company's decision makers of why you should prioritise inbound? I, therefore, have summarised in alphabetic order some of the main reasons to get started. Enjoy!
The few western world companies that have prioritised China, all get aware of many differences from all perspectives on how to do business in the East. One questions that always comes up immediately is how Baidu functions versus how Google functions.
Below I try to cover the key differences between Baidu and Google.
Are you tired of being asked questions from companies regarding your satisfaction and expectations? I know I am.
During the first half of 2019 Zooma published lot's of content offers to make your life easier. Have a look at a summary of the most downloaded content offers on The Onlinification Blog of the first half of 2019. Perhaps you want to download some of them, enjoy!
Five years ago I posted a thought about when I will be amazed by a new device again. This thought was based on that I was one of the first individuals in Sweden that owned an iPhone, and that people were amazed and fascinated about it. When I bought my first Kindle and my first iPad, some people reacted similarly. But when will we be amazed by a new device again? I am so prepared!
Who can believe that we are over halfway through 2019 already! Hope the first six months went well for you! These are the most read articles on our blog this year so far. Enjoy!