Why is B2B-sales still challenged by the same things as 1999?

I see the same main challenges and obstacles in 2019 as 1999.

Read more

What is the first step for B2B-companies to be more relevant online?

What is the proper first step for B2B-companies sales teams to be a bit more relevant online? The key to online relations is to be relevant to the people that you want to provide answers and guidance for.

Read more

How to plan your Social Media content

I believe that you shall plan, coordinate, and schedule all your social content in advance with a Social Media Content Calendar. Feel free to download our free template to organise your Social Media posting.

Read more

How to drive traffic from Instagram

Millions of people use Instagram every day – from users to influencers and companies. Our Instagram account "zooma_and_friends" is one of the 25 million business accounts on Instagram. Today, we want to share our experience about how you can drive Instagram traffic to your website, blog, or any other page.

Read more

Amazon vs Alibaba

Lots of B2B companies have the ambition to provide ecom for their customers. And I usually advise them to start by looking at what others do. When looking at the giants for inspiration or ideas, one should be aware of the fundamental differences in their strategies and business models respectively. Also, it's important to make the relevant comparisons to your own business situation.    

Read more

Change is slow–very slow

I keep hearing lots of people claiming that everything changes so fast–I argue that this is b-s! I understand where it comes from, but see very little proof of it.

Read more

Online nomenclature - What is what?

The advantage of being experienced in online and digital initiatives is that you find some key success factors that make a huge difference when implementing them early on. One of these is definitely to have a common understanding of what is what when it comes to the nomenclature used internally.

Read more

Big data! Do you have your small data in place?

I am so tired of the buzz around big data. And I do not understand why B2B companies and their decision makers are so stressed and talk so much about big data when they do not even have their small data in place. 

Read more

Podcast with Biolin Scientific: Product Marketing then and now

The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.

Read more

Reasons to get started with inbound

We've communicated a lot about inbound through the years. Hopefully, like many others, you're convinced of inbound by now. But maybe you need arguments to persuade your company's decision makers of why you should prioritise inbound? I, therefore, have summarised in alphabetic order some of the main reasons to get started. Enjoy!

Read more

Baidu vs Google

The few western world companies that have prioritised China, all get aware of many differences from all perspectives on how to do business in the East. One questions that always comes up immediately is how Baidu functions versus how Google functions.

Below I try to cover the key differences between Baidu and Google.

Read more

Stop asking your customers about satisfaction and expectations!

Are you tired of being asked questions from companies regarding your satisfaction and expectations? I know I am.

Read more

The most downloaded content offers of the first half of 2019

During the first half of 2019 Zooma published lot's of content offers to make your life easier. Have a look at a summary of the most downloaded content offers on The Onlinification Blog of the first half of 2019. Perhaps you want to download some of them, enjoy!

Read more

Ready to be amazed by a new device!

Five years ago I posted a thought about when I will be amazed by a new device again. This thought was based on that I was one of the first individuals in Sweden that owned an iPhone, and that people were amazed and fascinated about it. When I bought my first Kindle and my first iPad, some people reacted similarly. But when will we be amazed by a new device again? I am so prepared! 

Read more

Halfway through 2019 – The most read blog articles

Who can believe that we are over halfway through 2019 already! Hope the first six months went well for you! These are the most read articles on our blog this year so far. Enjoy!

Read more

Three most popular posts