This ‘stat of the week’ is about connected spectacles.

According to Snap Inc., the company behind Snapchat, their new venture spectacles.com has already sold more than 60,000 connected spectacles. This is an example of what Zooma calls a use cased based efficiency maker and an innovative way to give consumers a new and unique reason to buy a traditional product.  

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Martin Olausson

Chief Analyst & Digital Strategist since 2011. Martin helps clients interpret how online and digital impacts their business, and how to plan and execute a strategy to achieve maximum results in the digital age.
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