This ‘stat of the week’ is about social media usage. According to PewResearchCenter, Sweden has the highest penetration of social media users in the world, with 71% of Swedish adults using social media sites. In contrast, only 37% of German adults say they use social media.

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Martin Olausson

Chief Analyst & Digital Strategist since 2011. Martin helps clients interpret how online and digital impacts their business, and how to plan and execute a strategy to achieve maximum results in the digital age.
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