Anyone with a global online presence have a need to know a lot about how the Chinese online market evolves and how Chineese people use online and social media. I have created this post as a short ‘beginners guide’ to introduce the subject. This post presents the top 6 social media sites in 2016 by number of active users. 

First of all a striking fact around offsite (a.k.a. social media) usage in China: 91% of chinese online users frequently use social media, compared to the US where 67% of online users use social media. Hence, China is the worlds largest social media landscape and I will get back with advice and practical suggestions in another post. For now, here’s some basic info and background on the top 6 Chinese social media sites in 2016:

1. Tencent QQ

Top-6-chinese-social-media-Tencent-QQ-Logo.png

  • Started 1999
  • 850+ million active monthly users
  • Main usage: Instant messaging, games, music and hosting of images.

2. WeChat

Top-6-chinese-social-media-WeChat-Logo-1.png

  • Started 2011
  • 600+ million active monthly users
  • Main usage: Instant messaging (text, video, voice), users can become fans of brands, shopping and bookings.

3. Sina Weibo

Top-6-chinese-social-media-Sina-Weibo-Logo.png

  • Started 2009
  • 287+ million active monthly users
  • Main usage: Microblogging, information source.

4. Baidu Tieba

chinese-social-media-baidu-tieba.jpg

  • Started 2003
  • 200+ million active monthly users
  • Main usage: Online communities, topic boards, commenting.

5. Douban

Top-6-chinese-social-media-Douban-Logo.jpg

  • Started 2005
  • 200+ million active monthly users
  • Main usage: Specialised networking, connect via common interest, ratings and reviews.

6. Renren

Top-6-chinese-social-media-Renren-Logo-1.png

  • Started 2010
  • 96+ million active monthly users
  • Main usage: Networking, posting and interacting, photo and video hosting.

I hope that this was useful for you. As promised above, in a while I will get back with advice and more practical suggestions.

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Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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