In the world of inbound marketing, everything is about providing quality content to your audience. And, the main criterion for quality is that the content is relevant to the recipient. But will relevance be enough for creating quality content? No! There are other aspects of quality that makes your content appealing and effective. Here are some things you should consider. At the end of this article, you can download a content creation guide.
You have spent a lot of time writing an article or a document, and finally, it is ready for the world to see. But wait, an important step is missing before you can publish the content; proofreading. Find our tips and checklist for effective proofreading below.
Providing valuable content offers is a great way to generate leads. But not everyone has enough time to continuously produce great content offers. This article is intended to give you an understanding of what a content offer is and why it is crucial. And also, download the guide on how to create a content offer in 30 minutes.
What is the first place you go for answers or expert advice on an important question? We guess Google (or your preferred search engine). You are not alone— Google alone answers over four billion search queries every day. But if you're not relevant or engaging, it is unlikely that you'll show up on Google. Learn how to do it by downloading our guide on how to create knowledge content.
As 2019 comes to a close, you may need a social media calendar template with relevant holidays and events for 2020. A social media calendar helps you to plan, coordinate, and schedule all your social media content in advance. You can download the template below.
It's only by understanding the challenges and then changing what you do; will you get different results.
You’ve probably asked yourself two questions lately: How can we produce high-quality content, and how can we do that weekly?
You know your company needs to be on the top page of Google search results. I'm sure you've been alerted by colleagues to the latest Google core update, called 'September core update' and informed that it might impact on your page rankings. But how much do you understand about how Google rates content? What exactly is a Google core update, and what is the relationship between a core update, content, and search results? Let's begin!
“A photo never lies”—that’s what my grandmother used to say to me. Of course, she neither predicted nor lived in today’s digital society, where everyone walks around with a digital camera in their pocket.
It is so easy to forget that perception is in the eye of the beholder. That is something I kept coming back to when living in China for almost three years and creating layouts and presentations for a mixed Eastern-Western audience at a global merchandise company. Here are some insights I would like to share about what you should keep in mind when creating visual content in China.
I believe that you shall plan, coordinate, and schedule all your social content in advance with a Social Media Content Calendar. Feel free to download our free template to organise your Social Media posting.
I often get the question from my customers: "How can I repurpose our marketing and sales content?". So, I decided to write a brief article about it. My advice is to create less new content but instead, focus more on repurposing content. You can reach a new audience or get a better impact with repurposed content.
The other day one of our friends asked me how I tackle content creation. Below I try to summarise the discussion we had.
My colleague asked me the other day 'What are the three most common questions from your customers right now?' I believe his main reason for asking that was to get input to new content offers and articles. I decided to create a vlog with my answers.
Blog, vlog, slog – What do all these terms and abbreviations mean? Just last week I heard the word 'slog' for the first time when a colleague came up with the idea to record an audio version of a blog post and publish it on our blog – he called it a slog! Marketers are often confronted with confusing abbreviations, acronyms and jargon in which the meaning isn’t immediately obvious. So, I decided to explain these three abbreviations briefly.
