Google updates: What you need to know & how your content can benefit

You know your company needs to be on the top page of Google search results. I'm sure you've been alerted by colleagues to the latest Google core update, called 'September core update' and informed that it might impact on your page rankings. But how much do you understand about how Google rates content? What exactly is a Google core update, and what is the relationship between a core update, content, and search results? Let's begin!

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Image vs Reality: Make the image never lie

“A photo never lies”—that’s what my grandmother used to say to me. Of course, she neither predicted nor lived in today’s digital society, where everyone walks around with a digital camera in their pocket.

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Have you paid attention to the white space when going cross-cultural?

It is so easy to forget that perception is in the eye of the beholder. That is something I kept coming back to when living in China for almost three years and creating layouts and presentations for a mixed Eastern-Western audience at a global merchandise company. Here are some insights I would like to share about what you should keep in mind when creating visual content in China.

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How to plan your Social Media content

I believe that you shall plan, coordinate, and schedule all your social content in advance with a Social Media Content Calendar. Feel free to download our free template to organise your Social Media posting.

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How can I repurpose our marketing and sales content?

I often get the question from my customers: "How can I repurpose our marketing and sales content?". So, I decided to write a brief article about it. My advice is to create less new content but instead, focus more on repurposing content. You can reach a new audience or get a better impact with repurposed content.

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How do you tackle content creation?

The other day one of our friends asked me how I tackle content creation. Below I try to summarise the discussion we had around content creation.

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What are the three most common questions from your customers?

My colleague asked me the other day "What are the three most common questions from your customers right now?" I believe his main reason for asking that was to get input to new content offers and articles. I decided to create a vlog with my answers.

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What is the difference between a blog, vlog and slog?

Blog, vlog, slog–What do all these terms and abbreviations mean? Just last week I heard the word “slog” for the first time when a colleague came up with the idea to record an audio version of a blog post and publish it on our blog–he decided to call it a slog. Marketers are quickly confronted with confusing abbreviations, acronyms and jargon whose meaning isn’t always immediately obvious. So, I decided to explain these three abbreviations briefly.

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How to create good images – and stop that scrolling thumb!

Today, most people use at least one social media channel. And most of the time they check it using a smartphone. This requires a whole lot of scrolling. Your job is to make that scrolling thumb stop, by catching their attention and attract them with your content. This isn’t as easy as one might think!

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Improve your online presence: Make your words inseparable

Let’s get nerdy. I’m back with some practical tips on how you can improve your online presence through fundamental web knowledge that will give your content the polish it deserves. There will be some light HTML talk for all of you who fancy that.

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If you know how, show how!

How could you ever fix a stuck shutter on granny’s old German Zeiss camera without spending a fortune on a professional repair? Or, how could you improve your customers’ brand experience by helping them out with optimal use of your product? The answer is YouTube and user-generated content. Join the greatest potluck of all times—and bring something to share!

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How to guide your online visitor using visual hierarchy

Have you ever considered why some websites feel more comfortable and easy to browse than others? In this post, you’ll get a brief overview of how the visual hierarchy affects the user experience, and how you can use it to guide your visitor step by step through your site.

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Is your content underperforming? 5 common mistakes to avoid

It takes time to become established as a thought leader through inbound marketing. After a piece of content has been published it needs to be distributed, read and shared. It is a process that takes time and realistically you cannot expect an instant success of your published content. If you have been going at it for a while, without getting the expected ROI, the sad truth may be though your content will never create the intended impact. So what can you do to improve your results?

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Tips for creating engaging video content online

If you can only add one more thing to your inbound content mix, you should focus on video. According to Cisco, video will represent 79% of all Internet traffic by 2020 and it is already the fastest growing content format online by far. YouTube is increasingly used as a search engine, and as such has become the second largest search engine after Google.

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Tips for proofreading blog posts

I’m sure you have experienced the happy feeling of relief when having finished writing a blog post? All the time spent on research, formulating every sentence, and choosing the right images for the post is behind you and finally, you are done! But wait—a very important step remains before you can publish the post; proofreading! 

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