What challenges do companies have producing knowledge content?

It's only by understanding the challenges and then changing what you do; will you get different results.

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How to implement a knowledge hub

Frequently, we get the question from customers on how to implement a knowledge area on their .com/.xx with useful content for their audience. In this article, I explain how we guide them in the process and implementation of such a space.  

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Openness, trust and inbound

Before joining Zooma as an Art Director, I attended Hyper Island in Stockholm—a school that focuses heavily on team dynamics. I remember that one of the first things we got to learn about was the trust and openness spiral. It’s a simple but powerful reminder that is applicable to many fields.

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INBOUND19: "A new species of disruptor"

In early September, I attended the event INBOUND19 together with my two colleagues, Elin and Stellan. Along with the other 26,000+ marketers, we took part in new insights, lessons and best practices. Here are some of my reflections from our journey to Boston.

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Two key takeaways from INBOUND19

In September 2019 HubSpot held its annual INBOUND event in Boston. With some 26,000+ people attending and many interesting sessions and speakers, it's of course a great place to learn the tips and tricks of the inbound trade. But it's equally a great place to get a sense of emerging trends and potential shifts. Hence, rather than being a hands-on practical summary, this post highlights what I believe are the two key takeaways as to where inbound as a methodology seems to be headed in the not so distant future.

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Podcast: Marketing tips for launching a product

Last week I sat down with two of my colleagues to share their experiences and thoughts regarding product launches from a marketing and communication perspective.

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Why is B2B-sales still challenged by the same things as 1999?

I see the same main challenges and obstacles in 2019 as 1999.

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Podcast with Biolin Scientific: Product Marketing then and now

The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.

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Reasons to get started with inbound

We've communicated a lot about inbound through the years. Hopefully, like many others, you're convinced of inbound by now. But maybe you need arguments to persuade your company's decision makers of why you should prioritise inbound? I, therefore, have summarised in alphabetic order some of the main reasons to get started. Enjoy!

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The most downloaded content offers of the first half of 2019

During the first half of 2019 Zooma published lot's of content offers to make your life easier. Have a look at a summary of the most downloaded content offers on The Onlinification Blog of the first half of 2019. Perhaps you want to download some of them, enjoy!

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Halfway through 2019 – The most read blog articles

Who can believe that we are over halfway through 2019 already! Hope the first six months went well for you! These are the most read articles on our blog this year so far. Enjoy!

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Summer reading 2019

Summertime is the perfect time to relax and read a book. You'll find a variety of book recommendations in different genres, and perhaps you'll discover a book of your taste to enjoy while in the park, at the beach or on your next summer road trip. Explore and enjoy Zoomers' summer reading list 2019!

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How to get tangible results from trade shows

"How shall I think when I want to exhibit at a trade show?" I get this question quite often from our friends. Below you find some advice on how you could think and act to get tangible results when exhibiting at a trade show.

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Tips for creating buyer personas

The importance of the buyer persona is evident but where do you start with building one?

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A brief digital outlook 2019

This article contains a brief look at the current state of digital and online growth, platform wars, SEO & SEM, the continued rise of video content and other trends and statistics that we think are important going into 2019 and beyond.

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Three most popular posts