Why you should have a Company Page on LinkedIn

Being connected with your target groups online is a key success factor today—regardless of the type of business you are in.

And LinkedIn's position online is so strong that you simply can’t afford not to be there

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How to publish on LinkedIn Pulse!

Maybe you have things to tell and find it challenging to get relevant readers? In february LinkedIn announced that they soon will make it possible for all members to blish and article on LinkedIn Pulse. Read this post to find out what it is and how to post!

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Why compete and try to win awards?

Human beings are a competitive race. We compete in everything, from sports to business and the marketing and communications industry is no exception. Every year there is a plethora of design, communication and marketing awards – both international and domestic ones. We have competitions where agencies and their clients compete to win a coveted price for having come up with the best campaign of the year, produced the best information, the best online presence or the best TV commercial. Why is that?

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The battle for Offsite in Europe: LinkedIn vs. Xing and Viadeo

With a few exceptions, most notably Russia, Facebook is now the dominant player in Offsite (aka ”Social Media”) in Europe. However, even though Facebook may have ”won” the battle for our private time for now (rest assured something new will arrive to pick up the gauntlet in the future), when it comes to what we do professionally the fight for Offsite dominance is still very much alive. Despite LinkedIn closing in on 200m registered users worldwide, it's facing stiff competition in some key European markets. Let’s look at a few examples of what is happening using search volume data from Google Trends to highlight user intent in some of the major European countries.



After being the dominant player for many years it looks like Viadeo, with a current base in France of some 6 million registered users, could be coming under pressure from LinkedIn for the top spot in 2013. In fact, it could be that LinkedIn has already caught up with Viadeo, but it’s way too early to dismiss Viadeo from your full online presence when doing business in France. 



In Germany, the pattern is different: Here it seems that Xing, the market leader in the German speaking countries, is managing to keep its leading position over LinkedIn and on November 15th 2012 Xing announced that it had passed 6 million members in Germany, Austria and Switzerland combined (with more than 0.5 million members each in Austria and Switzerland indicating roughly 5 million members in Germany). So, for the foreseeable future, Xing will have to be on your radar if you’re doing business in Germany (Austria and Switzerland, see below).



The pattern is the same as as in Germany with Xing ahead, but LinkedIn seem to be gaining in popularity.



Switzerland is interesting, because on the surface it looks like LinkedIn passed Xing in popularity two years ago.


That is probably true in terms of total users, but if you look at searches by region, it’s obvious that Xing is still a factor to be reckoned with in the German speaking region and that LinkedIn is relatively weaker there, while Viadeo is still relevant in the French speaking region.





To round off, we should mention of course that LinkedIn is clearly the dominant player across Europe, but with this we would like to emphasise that LinkedIn is still (in 2013) by no means the only professional network touch point you need to be considering. If you want to discuss what Offsite strategy is best applied to your specific business needs, feel free to get in touch with us at Zooma!

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How online behaviour forces companies to boost their online presence

Online has made people change their behaviour when it comes to discovering information about companies, individuals, products and services. As a result, it is becoming increasingly difficult for companies to make their voice heard and get their message across to potential customers. In fact, we argue that due to online it has never been easier to reach and interact with people, nor has it ever been harder, and relying solely on traditional “outbound” marketing schemes just doesn’t cut it anymore.  Let us explain why.

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Two new facebook features to take note of

Facebook has released two new features. The first one is geared towards brands and allows a brand to see the percentage of fans who saw as well as liked a certain post. This is a welcome development since it enables a deeper understanding of what works and what doesn't, and ultimately leads to a better understanding of facebook content ROI (it's possible to see the split between organic as well as paid promotions), especially since only 16% of fans are expected to see a post by a brand.

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