Design tools 2019: Are you still using Photoshop to design websites?

Once upon a time, there was a client who demanded all designs to be delivered in PSD format, aka. Photoshop files, and each in two variants: desktop and mobile.

Read more

How to succeed online? Be a butcher!

It's Friday afternoon, and I stand in the queue to my local butcher. As I approach the counter, I notice that the customer in front of me is greeted with a polite smile and the question "Should it be the usual?". "Yes please, and also some cold cuts since I have friends visiting this weekend". When it is my turn, I am greeted with a happy "Hi Anders!",  followed by a chat about my favourite football team.

Read more

What is the first step for B2B-companies to be more relevant online?

What is the proper first step for B2B-companies sales teams to be a bit more relevant online? The key to online relations is to be relevant to the people that you want to provide answers and guidance for.

Read more

Online nomenclature - What is what?

The advantage of being experienced in online and digital initiatives is that you find some key success factors that make a huge difference when implementing them early on. One of these is definitely to have a common understanding of what is what when it comes to the nomenclature used internally.

Read more

What does Amazon know?

No brand or company knows me better than Amazon does. From all the brands and companies that I have ever been a customer of, no one else is even close to knowing me as Amazon knows me. So what is it that they know?

Read more

Why are we not top 3 on Google?

I am amazed by how many people still ask this question. Moreover, I am astonished by how people still get surprised when they learn that Google personalises their search results even when they are logged out or in private browsing mode.

Read more

Why people attend seminars and keynotes about onlinification and digitalisation!

In recent years, I have had the honour to speak at and moderate many conferences and seminars, both on a national and international level. These seminars often focus on matters dependable on onlinification and digitalisation. And apart from the repetitive themes, I have come to discover two other similarities that I find interesting.

Read more

Amazon - Your future partner or competitor?

Amazon's mission is to offer their customers the lowest possible prices, the best available selection, and the utmost convenience. Ever since the company was founded, in 1994, it has continued to impress with its rapid growth. Starting off as a bookstore, it has since become one of the world's largest global e-commerce platform and cloud computing company. 

Read more

Do you want to improve your online and digital skills?

Generally, people are acutely aware of their need to improve and evolve their online and digital capacity. I claim that you tend to be shaped by the people you spend the most time with. So I am curious, who have you chosen as your top influencers in how to behave online and digitally?

Read more

Is your website designed to meet a mobile user’s expectation?

When browsing the web today, it’s fascinating how many sites are still not optimised for mobile. Smartphones have had a significant impact on people’s daily behaviours, and to adapt to that change a mobile optimised website is a must. In 2017 we passed 4 billion internet users worldwide, and people expect nothing less than that your site works perfectly on any device, is user-friendly, look great and of course, load fast.

Below I’ve listed a few essential things you have to consider when designing a website to meet a user’s mobile expectations.

Read more

The ten commandments of online and digital

The other week I had lunch with one of Zooma’s friends and she asked me to create the ten commandments of online and digital. She needed it for an internal workshop with their sales and marketing. Here you’ll find a summary of the ten most common bits of advice regarding obtaining an online and digital mindset.

Here you’ll find a summary of the ten most common bits of advice regarding obtaining an online and digital mindset, including a PDF that you can download and keep as a constant reminder.

Read more

How to maximise traffic & conversion rate on published blog posts

Once you have been publishing blog posts for a while, it’s time to review the result! If you’re like most hard-working marketers, you don’t have a whole bunch of time for researching best practices, analyse your data and decide the best actions. Luckily for you, I have put together an easy-to-use quick-guide which will save you time and help you get going.

Read more

What mobile apps do 18–34 year olds’ use the most?

If you’re guessing Snapchat, Facebook or Instagram, you’re not the only one. However, according to a recent survey by comScore, none of these is among the top two, and one of them isn’t even in the top ten. Want to know what apps made the list and which is on top? Then let’s get to it!

Read more

What traditional company is most ‘onlinified’ and digitalised?

From time to time I ask you questions here. The title of this post is a straightforward, simple question and yet such a difficult one to answer. By ‘traditional’ I mean a company that started before 1994, and is a so-called ‘B2B company’. Some say Apple. Some say a bank. Some say a travel company. Others say Amazon (which started in 1994). Most people, however, find it difficult to come up with an answer at all.

Read more

Will your company stay relevant in an onlinified and digitalised world?

Last night an old friend called me and asked for advice about his son’s  education. He asked for the most future-proof education. I did not want to tell him what my first thought was. 

Read more

Three most popular posts