The omnichannel delusion

A couple of years ago, I often got questions about what I think about omnichannel. The other day one of our friends asked me "Why do you not want us to use the expression omnichannel?", referring to a meeting a while back when I said that I wanted them to stop using that expression.

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Interesting things we’ve bookmarked recently (Oct 2019)

Continuing upon a series we started in 2013, we’re sharing with you some of the most interesting articles, studies and resources the Zooma team have recently bookmarked. We hope you find them thought-provoking and useful! 

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Podcast: Marketing tips for launching a product

Last week I sat down with two of my colleagues to share their experiences and thoughts regarding product launches from a marketing and communication perspective.

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Amazon vs Alibaba

Lots of B2B companies have the ambition to provide ecom for their customers. And I usually advise them to start by looking at what others do. When looking at the giants for inspiration or ideas, one should be aware of the fundamental differences in their strategies and business models respectively. Also, it's important to make the relevant comparisons to your own business situation.    

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Change is slow–very slow

I keep hearing lots of people claiming that everything changes so fast–I argue that this is b-s! I understand where it comes from, but see very little proof of it.

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Big data! Do you have your small data in place?

I am so tired of the buzz around big data. And I do not understand why B2B companies and their decision makers are so stressed and talk so much about big data when they do not even have their small data in place. 

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Podcast with Biolin Scientific: Product Marketing then and now

The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.

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Baidu vs Google

The few western world companies that have prioritised China, all get aware of many differences from all perspectives on how to do business in the East. One questions that always comes up immediately is how Baidu functions versus how Google functions.

Below I try to cover the key differences between Baidu and Google.

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Ready to be amazed by a new device!

Five years ago I posted a thought about when I will be amazed by a new device again. This thought was based on that I was one of the first individuals in Sweden that owned an iPhone, and that people were amazed and fascinated about it. When I bought my first Kindle and my first iPad, some people reacted similarly. But when will we be amazed by a new device again? I am so prepared! 

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Why are we not top 3 on Google?

I am amazed by how many people still ask this question. Moreover, I am astonished by how people still get surprised when they learn that Google personalises their search results even when they are logged out or in private browsing mode.

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Is data generated through online a C-level concern?

Very few would argue if I claim that decision-making shall always be relying on facts, information, knowledge and structured data. At the same time, to make decisions based on other than financial data is very uncommon at C-level. I believe that moving forward, your company's executive team needs to start prioritising using data when making decisions.

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A brief digital outlook 2019

This article contains a brief look at the current state of digital and online growth, platform wars, SEO & SEM, the continued rise of video content and other trends and statistics that we think are important going into 2019 and beyond.

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Podcast with HubSpot: Thoughts about the future of online and digital

At the end of last year, on November 22-23, the HubSpot team in Dublin visited us at Zooma, to share their latest news and insights with regards to the future of online and digital.

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Why people attend seminars and keynotes about onlinification and digitalisation!

In recent years, I have had the honour to speak at and moderate many conferences and seminars, both on a national and international level. These seminars often focus on matters dependable on onlinification and digitalisation. And apart from the repetitive themes, I have come to discover two other similarities that I find interesting.

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D-B2B 2018 main takeaways

On October 9 Svensk Digital Handel and partners held its annual Digital B2B seminar in Gothenburg with Anders Björklund, CEO at Zooma, as moderator. Here are some main impressions and takeaways from the day. And at the bottom you find a video clip with Anders.

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Three most popular posts