When should I send my email?

How many of the emails you receive do you open? And how many of your emails do you act on? What can you do to improve the chances of reaching through with the emails you send?

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State of Inbound Report 2015

The seventh annual State of Inbound report is now launched. The report tracks the practice and adoption of inbound marketing.

We know that you from time to time need arguments for justifying online marketing spend and budget. The State of Inbound Report 2015 will serve as a good input for roadmap creation and for your organisation’s entire approach to marketing and sales. All data has been gathered to give best possible representation of the current industry landscape.

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Trends impacting the customer experience

There's a new release of the Ericsson Mobility Report. For those of you who yet haven’t discovered this publication, it is a indicative publication that can be used as a source of information on important trends and as a basis for future decisions on how to change and adapt to ongoing developments.

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The brain processes visual data "60,000" times faster...

It’s time for companies and organisations to start understanding how and how fast we make decisions. As human beings we are visually oriented by nature.

We google 4 million search queries every minute and 90 percent of all data has been created in the last two years. And the increase of visual data is exploding.

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Where's Google going next?

Lot´s of people are speculating in where Google is going next. So far Google have been easy to understand, they have been driven by the maximisation of their search advertisement business which have lead them to reinvent for example email, and for those who don't mind about the privacy concerns it's been mostly great! So what now?

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What do you want me to do online?

When you enter the start page on a .com or .xx. How often is it obvious what they want you to do? If people spend 2.8-8 seconds before taking action, what is it that they want you to do?

Below you find a tasks to get you started.

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Faster decisions based on Big Data

A new interesting paper "The game has changed" from our friend Geoff Hollingworth at Ericsson, Head of Product Marketing Cloud. 

In the paper Geoff describes how devices are being connected for the information they know, the change they can effect, and the experiences that can be provided from both. Telecommunications remove time delays and speed up decision making.

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Coin - A use case based efficiency maker

From time to time you hear or see us talking about "use case based efficiency makers". Here is an example of just that, enjoy the video! 

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Online Trends: Mobile online traffic surpass desktop in Sweden

You may not have noticed but according to StatCounter a milestone was passed in Sweden this summer when it comes to online trends. July 2014 was the first time mobile online traffic to Swedish websites surpassed that of desktop traffic. I.e. more people were accessing websites with mobile devices such as phones and tablets than with computers.

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Online Trends - The world is connecting!

Today Internet World Stats release its latest numbers for global internet users (at the end of 2013). According to the numbers, 39% of the world’s population was online at the end of last year.

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When will I be amazed by a device again?

I was one of the first individuals in Sweden that had an iPhone. The first day owning the iPhone I waited for a friend outside a store. I picked up my iPhone and after a minute about twenty people had gathered around me. None of them had ever seen an iPhone before. People were amazed.

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The growing importance of a mobile onsite presence

Many of us have embraced mobile devices as the primary way to go online in recent years. The trend towards mobile online access is universal and with it the necessity for companies to have a functional user friendly mobile onsite presence has grown in importance. In some countries we are now approaching a paradigm shift where more than 50% of online traffic soon will come from mobile devices. In other countries this shift has already occurred.

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Brand vs. consumer maturity: Reflections on buying a car in 2014

A while ago a well-known car manufacturer launched an advertising campaign which grabbed my attention. If the rest of the brand experience would have been as engaging as the campaign I would now have owned a new car. Alas I don't and in this post I’ll explain why that is. 

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Interesting things we've bookmarked recently (May 2014)

Continuing upon a series we started last year we’re sharing with you, our friends, some of the resources we're bookmarking between members of the Zooma team. We hope you find them interesting and useful! For the month of May we have the interspecies internet, Larry Page's thoughts on Google's future including autonomous cars, some useful tools and more, happy bookmarking!

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Online consumer trust is on the rise according to Nielsen

Nielsen has just published an update of its ”Trust in Advertising” report based on polls conducted with 29 000 consumers in 58 countries all over the globe. The study provides statistics on global online consumer trust with regards to advertising. Looking at the figures it is clear that trust is on the rise for most types of advertising compared to a few years ago, which is interesting given the level of information transparency that online consumers enjoy today.

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