Creating platforms to support Inbound, brand & communication

Using an Inbound methodology will help you streamline your content and communication as a brand. But in order to succeed, it’s important that you have done your homework and created a solid base to stand upon. Part of the solution is to create platforms that can guide your whole communication as a brand.

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On the road to 5G and digital disruption has just started

We are back from the Mobile World Congress where Zooma just spent 4 days again this year at MWC 2016. For many people coming to Barcelona, the event is all about new technology, meetings, fun ideas and devices. But in fact, what’s discussed and on display there is a moment of an ongoing evolution leading to a new kind of future. Read this post to get a better view of how these new developments will shape your future.

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Game changer for internal communication coming up!

There will be an internal game changer in some companies 2016! Internal communication may actually start to improve drastically. To be honest I am not really as certain as the headline suggests, but let's agree to refer to this post as a pretty good guess, or just what I hope will happen!

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Who will win Inbound Super Bowl tonight?

Tonight it’s time for Super Bowl 50 at the Levi’s Stadium, San Francisco. Carolina Panthers and Denver Broncos are fighting for the title. At the same time the advertising world gathers to announce another winner: Who will be the one making the strongest short- and long term impression? If you want to follow the game from another perspective, here's how we suggest you yourself can announce the winner of Super Bowl – from a communication perspective.

Who will be the winner of communication tonight?

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Save the date: Inbound Marketing Day 2015

It's time to save the date for Inbound Marketing Day 2015.

Zooma will host the second annual Inbound Marketing Day in Gothenburg on November 12th. The event was a huge success last year so we have decided to do a full day seminar this year. The event is for sales, marketing and communications professionals and it focuses on sharing insights into effective marketing that delivers real results and generates a steady stream of business leads.

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Final days at the Mobile World Congress

The question asked in the previous blogpost was which are the apps that will make a difference on people’s lives on a day to day basis? Below you can see some suggestions from Ericsson Consumer Lab. In the Ericsson hall people could vote by putting a Ping-Pong ball in a container and you can see the result further down.

What would you like to see in 2015
 (click to see full infographic). 

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High-lights day two at the Mobile World Congress

Day two was yet another interesting day here at the Mobile World Congress in Barcelona. Here are some high-lights from the Ericsson customer keynote.

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First day at Mobile World Congress

Zooma always attends the Mobile World Congress in Barcelona. Here are some reflections from the first day. The mobile data growth is fast. Data on smartphones passing through the mobile networks are growing eight times up until 2020. At the same time the telecom business is not predicted to grow that fast due to price pressure from new players and end-users unwillingness to pay more despite growing appetite.

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What really matters during Agency selection?

You’re sitting at the Marketing Communications Department. Within that responsibility, what do you expect from your partners? The simple answer should be - the same as is expected from you. To be really successful with your business partners, start with the strategic foundation. Here is a way to approach the challenge:

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5 steps when guiding an enthusiastic colleague

From time to time people tell me that a colleague has shown enthusiasm or told them about an idea in an enthusiastic way... Very often the idea is based on the fact that one of their competitors have launched something like an app, tool or something similar. They are excited and want to have one for their own company as soon as possible.

Do you recognise the scenario?

How do you handle your colleague's enthusiasm? 

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What is a "use case based efficiency maker"?

Zooma claims that the only things that get a frequent use with high satisfaction online are "use case based efficiency makers". They are "the thing" – for now and forever.

At present, many of the "use case based efficiency makers" are apps. And they will most certainly be referred to as something else in the future. 

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How to Build an Inbound Marketing Team

A while back we had the opportunity to sit down and listen to Mike Volpe, CMO at HubSpot, and hear his thoughts on how to build an inbound marketing team. This is a summary of the presentation he gave at the time.

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Faster decisions based on Big Data

A new interesting paper "The game has changed" from our friend Geoff Hollingworth at Ericsson, Head of Product Marketing Cloud. 

In the paper Geoff describes how devices are being connected for the information they know, the change they can effect, and the experiences that can be provided from both. Telecommunications remove time delays and speed up decision making.

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Setting a strategy that generates great results

Some of the secrets behind a successful strategy are revealed in the book “Good Strategy Bad Strategy” by Richard Rumelt.

Gain insight in what made Walmart win the retail contest against Kmart. Find out why no other furniture company has managed to copy the success of IKEA, get the story on how Apple avoided bankruptcy in 1997.

Rumelt gives entertaining examples not only from well known companies, but also the global political arena. 

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Amazon's vision statement

It's always interesting to read and think through companies' vision statements. One of my favourite vision statements is Amazon's.

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