Digital transformation advice

For several years, companies have claimed that they are on a digital transformation journey to connect with the market and build relationships at scale. With many traditional events and conferences cancelled, and when all old school face-to-face meetings are obsolete, people and companies embrace digital more than ever. Here are some advice for how you can become more digital in your communication.

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The importance of branding

Some people think of a brand as a name or a logotype. But our brand is not just the name and logo. Instead, the brand is everything we are associated with. A strong brand is built in the minds and hearts of people – and the practice of branding mostly makes it. Proper branding is a link between your customers' guts and your business goals. Here I explain why.

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What is marketing automation?

If you're in marketing, you've probably heard of marketing automation. Many have been intrigued by the "automation" part. Is it possible to automate certain things and never have to care about them again? The answer is yes in one way and no in another, and if you do it well you'll have more to do's than ever before. In this article, we'll explore the subject of what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards.

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Content creation: What is content quality?

In the world of inbound marketing, everything is about providing quality content to your audience. And, the main criterion for quality is that the content is relevant to the recipient. But will relevance be enough for creating quality content? No! There are other aspects of quality that makes your content appealing and effective. Here are some things you should consider. At the end of this article, you can download a content creation guide.

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Why is customer satisfaction important?

Most decision-makers understand that customer satisfaction is essential. Yet, too many companies approach customer satisfaction as an afterthought, it becomes a “nice to have” rather than a “must-have”. In this article, you’ll learn why focusing on customer satisfaction is so important, and what the key reasons are for you to prioritise it and make it a vital part of your business practices.

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Tips for video conferencing

The world has changed within a matter of weeks, forcing companies to digitalise rapidly. Many seem to have adapted quite well, but what if the excitement of working from home wears off? Read the tips below to learn the nuances of digital meetings and set your company up for success in the long run.  Feel free to download our full guide and adapt the presentation for internal use.

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Business strategy: How you should do it

Many companies and organisations feel that the outcome of their business strategy work turns out as massive slide decks updated once a year. ​I say that you need no more than four slides as the foundation of your business. Below I explain how to get there, and you can download the three suggested templates to use for your business strategy.

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Business strategy: Practice vs best practice

How many times per day do you use the word strategy? I consider the word strategy as one of the most over- and misused words in business. Here I try to explain what strategy is, fully aware that my interpretation is based on experience, and not what the schoolbooks of the world tell us. At the end of this article, you can download a presentation covering my suggested steps of what to consider when creating a business strategy. ​

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Remote work tools

Currently, many employees work remotely, and it is expected that working from home will grow exponentially in the coming years. Moreover, the extraordinary situation has undoubtedly accelerated the pace of change in the field of working from home. However, working remotely can present some challenges, such as communication and collaboration for dispersed teams. To help you figure out which tools might be helpful for you and your team, I gathered some of the tools we are using when working remotely. And download the Vidyard guide to learn how to record your desktop, your microphone, and/or your webcam with the Vidyard Chrome extension. 

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Digitalisation now happen!

I have enormous respect for the unusual and extraordinaire situation in the world right now. At the same time, I reflect that one effect of everything ongoing is that 2020 will turn out to be the year when onlinification and digitalisation happen.

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Lifecycle stages: Leads and prospects are real people!

I'm sure you've all heard the terms and acronyms: Leads, MQLs and Opportunities. In this article, I'm going to define and clarify what companies need to know about lifecycle stages. And I've included a downloadable PDF, where I define each stage for you.

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How to proofread content: Tips and checklist

You have spent a lot of time writing an article or a document, and finally, it is ready for the world to see. But wait, an important step is missing before you can publish the content; proofreading. Find our tips and checklist for effective proofreading below.

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How to dramatically improve your job search

Are you currently looking for a job or an internship? Then this article is for you. I will explain how I applied different tactics and went from no responses on my emails to 100% response rates, ultimately landing an internship here at Zooma.

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Digital definitions

The importance of talking about the same things when it comes to online and digital is crucial. All new initiatives and prioritisations, when it comes to online and digital, require that everyone involved use the same terminology and definitions. Therefore I have created 'Online and digital definitions' for you.

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Lead generation: How to create a content offer in 30 minutes

Providing valuable content offers is a great way to generate leads. But not everyone has enough time to continuously produce great content offers. This article is intended to give you an understanding of what a content offer is and why it is crucial. And also, download the guide on how to create a content offer in 30 minutes.

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