Zooma will be closed Friday, June 19 to celebrate the most typically Swedish tradition: Midsummer. We will be back again on Monday, June 22.

Midsummer is a day dedicated to dancing like frogs, eating tonnes of herring, wearing fancy flowers wreath in the hair and spending good times with family and friends outdoors, Swedish Midsummer — or Midsommar.

Apart from Christmas, it is the biggest celebration in Sweden. In Midsummer, the sun never sets completely — it is the longest day of the year — so let's cross our fingers for good weather and lots of sunshine.

Watch the Midsummer video with a guide to making the most of it:


Have a beautiful Midsummer friends!

Anders Björklund

Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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