statistics-graph-zoomaToday Internet World Stats release its latest numbers for global internet users (at the end of 2013). According to the numbers, 39% of the world’s population was online at the end of last year.

North America, the leading region in the world when it comes to online penetration, had 85% of its population going online at the end of 2013 while 69% of Europeans went online.

The figures also clearly show that Scandinavia has among the highest online penetration in the world – over 90% in all three Scandinavian countries. The only other mainstream technologies that have managed to reach such high penetration levels before are television and telephony.

World Regions

Population

Online Users

Penetration %

AFRICA

1,125,721,038

240,146,482

21.3 %

ASIA

3,996,408,007

1,265,143,702

31.7 %

EUROPE

825,802,657

566,261,317

68.6 %

MIDDLE EAST

231,062,860

103,829,614

44.9 %

NORTH AMERICA

353,860,227

300,287,577

84.9 %

CENTRAL AMERICA

164,210,961

63,090,687

38.4 %

SOUTH AMERICA

406,194,811

222,334,228

54.7 %

THE CARIBBEAN

41,873,409

16,581,101

39.6 %

OCEANIA / AUSTRALIA

36,724,649

24,804,226

67.5 %

WORLD TOTAL

7,181,858,619

2,802,478,934

39.0 %

Source: Internet World Stats, data accessed on August 15, 2014.

 

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Martin Olausson

Chief Analyst & Strategist
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