Podcast with Biolin Scientific: Product Marketing then and now

The other week Lise-Lott Schönbeck from Biolin Scientific visited us at Zooma, to share her experiences and thoughts regarding product marketing and management then and now.

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Reasons to get started with inbound

We've communicated a lot about inbound through the years. Hopefully, like many others, you're convinced of inbound by now. But maybe you need arguments to persuade your company's decision makers of why you should prioritise inbound? I, therefore, have summarised in alphabetic order some of the main reasons to get started. Enjoy!

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Baidu vs Google

The few western world companies that have prioritised China, all get aware of many differences from all perspectives on how to do business in the East. One questions that always comes up immediately is how Baidu functions versus how Google functions.

Below I try to cover the key differences between Baidu and Google.

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Stop asking your customers about satisfaction and expectations!

Are you tired of being asked questions from companies regarding your satisfaction and expectations? I know I am.

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The most downloaded content offers of the first half of 2019

During the first half of 2019 Zooma published lot's of content offers to make your life easier. Have a look at a summary of the most downloaded content offers on The Onlinification Blog of the first half of 2019. Perhaps you want to download some of them, enjoy!

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Ready to be amazed by a new device!

Five years ago I posted a thought about when I will be amazed by a new device again. This thought was based on that I was one of the first individuals in Sweden that owned an iPhone, and that people were amazed and fascinated about it. When I bought my first Kindle and my first iPad, some people reacted similarly. But when will we be amazed by a new device again? I am so prepared! 

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Halfway through 2019 – The most read blog articles

Who can believe that we are over halfway through 2019 already! Hope the first six months went well for you! These are the most read articles on our blog this year so far. Enjoy!

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Summer reading 2019

Summertime is the perfect time to relax and read a book. You'll find a variety of book recommendations in different genres, and perhaps you'll discover a book of your taste to enjoy while in the park, at the beach or on your next summer road trip. Explore and enjoy Zoomers' summer reading list 2019!

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How can I repurpose our marketing and sales content?

I often get the question from my customers: "How can I repurpose our marketing and sales content?". So, I decided to write a brief article about it. My advice is to create less new content but instead, focus more on repurposing content. You can reach a new audience or get a better impact with repurposed content.

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How to get tangible results from trade shows

"How shall I think when I want to exhibit at a trade show?" I get this question quite often from our friends. Below you find some advice on how you could think and act to get tangible results when exhibiting at a trade show.

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How do you tackle content creation?

The other day one of our friends asked me how I tackle content creation. Below I try to summarise the discussion we had around content creation.

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Tips for creating buyer personas

The importance of the buyer persona is evident but where do you start with building one?

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Why is business blogging so crucial?

Business blogging is crucial to be able to attract the interested, and furthermore, it is a powerful way to convert prospects into qualified leads. It should be an essential part of your communication and your commercial strategy. Are you still not convinced? Then read more below.

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What does Amazon know?

No brand or company knows me better than Amazon does. From all the brands and companies that I have ever been a customer of, no one else is even close to knowing me as Amazon knows me. So what is it that they know?

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Are you just present or are you active on LinkedIn?

Lots of people still believe that LinkedIn is just a CV database and, as a result, some companies have even handed over the company page to be run by the HR department. That's a mistake. In my opinion, there are some primary business reasons for using LinkedIn, and they both have very little to do with HR. 

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Three most popular posts