What is NPS and how to use it?

NPS is the abbreviation of Net Promoter Score. A metric for assessing loyalty for a company, the brand, products or services. NPS is used as apart of relationship management and the metric is easy to calculate. In this article, I give you a quick glance at how it works. 

Read more

A brief digital outlook 2019

This article contains a brief look at the current state of digital and online growth, platform wars, SEO & SEM, the continued rise of video content and other trends and statistics that we think are important going into 2019 and beyond.

Read more

What are the three most common questions from your customers?

My colleague asked me the other day "What are the three most common questions from your customers right now?" I believe his main reason for asking that was to get input to new content offers and articles. I decided to create a vlog with my answers.

Read more

Is the inbound methodology the modern marketer’s trump card?

Most likely the answer is yes, since this is the most rational no-nonsense way of providing and communicating your knowledge and skills as a trustworthy basis for gaining trust. And do you know that this philosophy was successfully used already in the 60’s – by Nike!

Read more

How Augmented Reality can improve B2B sales

B2B is ready for AR innovation! A recent study shows that the key recipe for successful sales organisations is to materially simplify the purchasing experience. Successful B2B businesses should be seeking out digital tools that can simplify the process even further.

Read more

Impressions from MWC19 - 5G is on our doorstep

On our visit to Barcelona Mobile World Congress 2019, we spent time in the hall of our friends at Ericsson. It was clear that 5G will be rolled out starting now and of course, this was also the main theme for the show. 

Read more

Podcast with HubSpot: Thoughts about the future of online and digital

At the end of last year, on November 22-23, the HubSpot team in Dublin visited us at Zooma, to share their latest news and insights with regards to the future of online and digital.

Read more

What is the difference between VR, AR, MR and XR?

Technology has always had an attachment to acronyms. Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Extended Reality (XR) are no exceptions. The purpose of this post is to explain the differences between the technologies and how they can be used in business.

Read more

What is the difference between a blog, vlog and slog?

Blog, vlog, slog–What do all these terms and abbreviations mean? Just last week I heard the word “slog” for the first time when a colleague came up with the idea to record an audio version of a blog post and publish it on our blog–he decided to call it a slog. Marketers are quickly confronted with confusing abbreviations, acronyms and jargon whose meaning isn’t always immediately obvious. So, I decided to explain these three abbreviations briefly.

Read more

Reflections of Episerver Partner Close-Up Event 2019

On February 6th, I attended the European Episerver Partner Close-Up 2019 in Stockholm. It is an annual event, where Episerver keeps partners updated about what the future holds for innovations and product news. At the same time, it is a great opportunity to interact with about 600 marketers, sales professionals and developers. Here are some of my reflections from this year's event.  

Read more

Why people attend seminars and keynotes about onlinification and digitalisation!

In recent years, I have had the honour to speak at and moderate many conferences and seminars, both on a national and international level. These seminars often focus on matters dependable on onlinification and digitalisation. And apart from the repetitive themes, I have come to discover two other similarities that I find interesting.

Read more

How to run successful inbound campaigns

Targeted campaigns are vital for accomplishing tangible results from inbound. At the same time, many marketers struggle with planning, running, and evaluating successful marketing campaigns. This post will give you a step-by-step checklist for running a successful inbound campaign.

Read more

The most read blog posts 2018

Hope that 2019 has started well for you! These are the most read posts on The Onlinification Blog last year. Enjoy!

Read more

The most downloaded content offers 2018

We do hope that you had a good 2018! These are the most downloaded content offers on The Onlinification Blog 2018. And it's the eight most downloaded, but we are tired of headers with numbers! Perhaps you want to download one or many, enjoy!

Read more

D-B2B 2018 main takeaways

On October 9 Svensk Digital Handel and partners held its annual Digital B2B seminar in Gothenburg with Anders Björklund, CEO at Zooma, as moderator. Here are some main impressions and takeaways from the day. And at the bottom you find a video clip with Anders.

Read more

Three most popular posts