This ‘stat of the week’ is about the B2B buyer journey.

Already back in 2012, Harvard Business Review reported a survey finding that ‘more than 90% of C-level executives said they “never respond to cold calls or e-mail blasts.”’ In 2015, LinkedIn confirmed HBR’s finding by reporting that, ‘90% of B2B decision makers never respond to any form of cold outreach, while 75% of them use social media in their decision-making process.’

Are you still pinning your sales strategy to cold calls and e-mail blasts?

Zooma-Stat-of-the-Week-HBR-cold-calls-90.png

Martin Olausson

Chief Analyst & Strategist since 2011.
Find me on:

Three most popular posts