This ‘stat of the week’ is about Mobile Adblocking. According to a recent report by PageFair, 22% (or 419 million) of global smartphone users are blocking ads. In some countries and regions the number is significantly higher but, at a minimum, it means that if you are paying for mobile ads you are likely wasting at least 1/5 of you budget. 

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Martin Olausson

Chief Analyst & Strategist
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