Augmented Reality is already changing the workplace

Augmented Reality might seem like something that is only suitable to create more immersive games. But the truth is that AR (Augmented Reality) can help companies provide better working environments and improved experiences for their customers. This trend is not confined to one particular industry sector but is an ongoing movement that will continue to grow.

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3 reasons why companies should use CGI in 2017

An increasing amount of customers conducts more and more of their research online before coming to a purchase decision. That is one reason why online video consumption is increasing progressively and is not likely to peak anytime soon. Creating compelling visual content is key to attracting and retaining clients early on in the customer journey. CGI makes it possible to create immersive and interactive content in a way that is hard to do by traditional means.

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How Augmented Reality can increase your customer loyalty

It is quite common that children will ask adults: ‘Why do we always buy that product when there are others that are cheaper?’ The answer from the adult will most likely be: Because we have always bought brand x or product y.’ Buying products on historical merits is a behaviour that is disappearing and something that will be considered quaint in a matter of years.

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Five reasons to use 3D/CGI in your next campaign

Do you think the use of Computer Generated Imagery (CGI) is restricted to Hollywood movies or cutting edge product visualisations only? Well, that’s no longer the case. Here are 5 reasons why you should consider using CGI in your next campaign!

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A brief history of 3D/CGI

Everyone knows the magic of special effects in movies. Today a majority of these effects are made using CGI (Computer Generated Imagery). What you might not know is that CGI has taken a step outside movies and is now used in almost all forms of digital communication.

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