17 things to check before publishing content online

Creating content for online is a broad task, regardless of whether you are writing a blog post or some copy for your site. Only the optimisation part is overwhelming to a lot of authors. However, there are some simple things that you can do to make your pages perform better. Here are 17 of them.

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How to track Facebook and Instagram ads in HubSpot

If you are running ads on Facebook and Instagram, you can now follow up and measure the performance of the ads in HubSpot and thereby get an improved overview of your online activities, both on- and offsite (a.k.a. social media).

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What the updated Google Keyword Planner means for your inbound efforts

Google’s Keyword Planner is widely used by online marketers. The tool provides insights into what words to work with when creating content, and data on what queries to invest in for paid search ads. This summer, however, Google made an update—one that might have major implications for your content strategies...

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Why connect your Google AdWords account to HubSpot?

Zooma partner HubSpot has made it possible to connect your Google AdWords account to HubSpot. You can now combine your data in one place and go beyond just Click-through-rates. 

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How to use ads to supercharge your Inbound Marketing

When Dharmesh Shah boldly announced the HubSpot Ads Add-on on the main stage at #INBOUND15, by admitting that they had finally ‘gotten over themselves’, it was a clear testament to the relevance of paid ads as an integral part of inbound marketing. In this blog post I will explain to you why and how you should use ads to supplement your inbound campaigns.

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