Build a strong brand through simplicity

It is a challenge for many companies to simplify and make it easy for the customers to understand their offering. Hand on heart—who wants to say that your products or offering is simple? And yet that is of crucial importance to succeed. Why is that?

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How to reuse existing content and repackage it for blog posts

Sometimes it may feel difficult to come up with ideas for business blog posts and marketers lack time and budgets to create new content. It doesn’t need to be that complicated though. Here are some ideas on how to find and reuse existing content and repackage it for blog posts.

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How to get 100 employees to write blog posts

Quite often I get the question ‘how can we make our employees write blog posts?’ Having worked as a marketing manager for many years, I’ve had to tackle this very question quite a few times over the years and here are my tips based on what I’ve learnt.

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Five tips on how to increase impact with your business blog!

It is an important milestone for most companies just to make the decision to start blogging and then try to get going with the content creation. The next challenge is to make sure the blog creates real impact; both for your company in terms of new leads, but also for the readers in terms of the value it provides as a great source of knowledge.

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Six tips for creating a business blog content machine

To buy a blog tool is easy—to fill it with qualitative content on frequent basis is far more challenging for most companies. Here are six tips on what you need to have in place to make it possible to create blog content within your organisation on a regular basis. You can download a powerpoint (.ppt) below.

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