Why is business blogging so crucial?

Business blogging is crucial to be able to attract the interested, and furthermore, it is a powerful way to convert prospects into qualified leads. It should be an essential part of your communication and your commercial strategy. Are you still not convinced? Then read more below.

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What is the difference between a blog, vlog and slog?

Blog, vlog, slog–What do all these terms and abbreviations actually mean? Just last week I heard the term “slog” for the first time when a colleague came up with the idea to record an audio version of a blog post and publish it on our blog–he decided to call it a slog. Marketers are quickly confronted with confusing abbreviations, acronyms and jargon whose meaning isn’t always immediately obvious. So, I decided to explain these three abbreviations briefly.

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The most read blog posts 2018

Hope that 2019 has started well for you! These are the most read posts on The Onlinification Blog last year. Enjoy!

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The most downloaded content offers 2018

We do hope that you had a good 2018! These are the most downloaded content offers on The Onlinification Blog 2018. And it's the eight most downloaded, but we are tired of headers with numbers! Perhaps you want to download one or many, enjoy!

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How to maximise traffic & conversion rate on published blog posts

Once you have been publishing blog posts for a while, it’s time to review the result! If you’re like most hard-working marketers, you don’t have a whole bunch of time for researching best practices, analyse your data and decide the best actions. Luckily for you, I have put together an easy-to-use quick-guide which will save you time and help you get going.

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The five most read blog posts 2017

Hope that 2018 has started well for you! These are the five most read posts on The Onlinification Blog last year. Enjoy!

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What is an editorial board and why do you need it for your business blog?

If you have a business blog you probably know that it is crucial to publish posts on a regular basis and make sure the content is accurate. To achieve this, you need to have a bunch of authors (within your company and/or external consultants) who writes posts. You also need an organisation that supports and prioritise the blog. Additionally, it is crucial to have an editor and/or an editorial board.

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7 tips for proofreading blog posts

I’m sure you have experienced the happy feeling of relief when having finished writing a blog post? All the time spent on research, formulating every sentence, and choosing the right images for the post is behind you and finally, you are done! But wait—a very important step remains before you can publish the post; proofreading! 

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Build a strong brand through simplicity

It is a challenge for many companies to simplify and make it easy for the customers to understand their offering. Hand on heart—who wants to say that your products or offering is simple? And yet that is of crucial importance to succeed. Why is that?

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How to reuse existing content and repackage it for blog posts

Sometimes it may feel difficult to come up with ideas for business blog posts and marketers lack time and budgets to create new content. It doesn’t need to be that complicated though. Here are some ideas on how to find and reuse existing content and repackage it for blog posts.

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How to get 100 employees to write blog posts

Quite often I get the question ‘how can we make our employees write blog posts?’ Having worked as a marketing manager for many years, I’ve had to tackle this very question quite a few times over the years and here are my tips based on what I’ve learnt.

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Quote of the week, by Stellan Björnesjö

Weekly Zooma publishes ’quote of the week’, that we believe can be useful for you. This time it’s a quote by zoomer Stellan BjörnesjöEnjoy!

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Five tips on how to increase impact with your business blog!

It is an important milestone for most companies just to make the decision to start blogging and then try to get going with the content creation. The next challenge is to make sure the blog creates real impact; both for your company in terms of new leads, but also for the readers in terms of the value it provides as a great source of knowledge.

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Quote of the week, by Martin Olausson

Weekly Zooma publishes quotes, as ‘quote of the week’, that we believe can be useful for you. This time it’s a quote by a zoomer, Martin OlaussonEnjoy!

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Six tips for creating a business blog content machine

To buy a blog tool is easy—to fill it with qualitative content on frequent basis is far more challenging for most companies. Here are six tips on what you need to have in place to make it possible to create blog content within your organisation on a regular basis. You can download a powerpoint (.ppt) below.

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Three most popular posts