6 reasons why you should quit newsletters and start blogging instead!

For a long time monthly newsletters have been a crucial part of the digital marketing mix. There are more powerful ways to get your message to your target groups. Blogging is one of them!

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Writing for online #1: How to create compelling content

This is the first post in a series of articles on the topic ‘Writing for online’. The posts will guide you on how to think and how to create texts that will be found, read and shared. So, let’s start with the essence of any web text: the keywords.

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Please, help me write a blogpost!

Have you ever felt that anxiety build up inside when the ‘blogpost-publish-date’ is moving towards you at a fast pace? I do, so I decided to help you by helping me with some hands-on, practical tips & tricks for how to get going and more importantly—how to finish.

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The five most read Zooma blogposts 2015

Hope that 2016 has started well for you! This is the time for reflection and for taking stock of accomplishments during the last year. All with an aim to learn from past experiences and set new goals for the year ahead. In this blogpost Zooma will take a look at a summary of the five most read posts on our blog last year and what we can learn from that in the year ahead.

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Why you should use podcasts in your inbound mix

Inbound is about providing answers and solutions to your personas’ questions and problems. And there are multiple ways of delivering those clarifications online. Blog posts, videos and podcasts are just a few examples. This post will focus on the latter and why those can be truly effective.

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Improve your online presence: Dealing with long post titles

Here’s an early Halloween story for online or web editors: The meticulously phrased and, just five minutes ago, perfected headline you created looks totally hideous on a smartphone. The long sophisti­cated word that you found in the thesaurus reminds you of how bad that stylish shirt you just bought fits. What to do?

This is the first blog post in Zooma’s series ‘Improve your online presence’, where we will provide tips and tricks, or secrets if you would, that will finally make you a master over your online presence.

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What is business blogging?

Generally, lot's of people don't know, or misunderstand, what a blog is and what blogging is. So what is business blogging and why should companies blog? 

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Explore the presentations from INBOUND15

This is a follow-up on my blog post from last week, an energising week at INBOUND15, that summarised the impressions from the #INBOUND15 event in Boston. I promised to bring some specificly interesting and useful sessions to your attention and also link to the presentations that are available for everyone online. So feel free to explore some of the content from INBOUND15.

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How to publish on LinkedIn Pulse!

Maybe you have things to tell and find it challenging to get relevant readers? In february LinkedIn announced that they soon will make it possible for all members to blish and article on LinkedIn Pulse. Read this post to find out what it is and how to post!

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